SHB awards over 1.5 billion VND to lucky customers

This is a promotional program through the form of online games (gamification) on the occasion of SHB's 30th anniversary for customers conducting transactions on e-banking applications and at the counter. After more than 2 months of implementing the program, SHB organized a lucky draw ceremony at the end of the period with the participation and witness of the Bank's Board of Directors and many customers from business units. At the ceremony, customer representatives were invited to check and conduct a direct, transparent drawing with SHB's leadership representatives.

The prize drawing ceremony was a great success with 03 First prizes, each worth 03 taels of SJC 9999 gold, belonging to customers Nguyen Thi Hoang Lan - SHB Business Center, Ngo Thi Thanh Tam - SHB Bac Ninh and Tran Thi Yen Ngoc - SHB Kinh Do. In addition, the ceremony also found the lucky owners of 10 Second prizes, each worth 1 tael of gold and 30 Third prizes, each worth 1 tael of gold. The total prize value is more than 1.5 billion VND.

Mr. Dang Cong Hoan - Director of Retail Banking Division presented gifts to lucky customer representatives at the lucky draw ceremony. Photo: SHB — Mr. Dang Cong Hoan - Director of Retail Banking - presents gifts to lucky customer representatives at the drawing ceremony. Photo: SHB

Sharing with SHB over the phone when receiving the winning notification, Ms. Tran Thi Yen Ngoc happily said: "I was very surprised to become one of the three lucky customers to receive the most valuable prize of the program. Having been with SHB for a long time, I really like SHB's promotional and incentive programs because of their practicality and high efficiency. I sincerely thank SHB for building a program that is both fun and meaningful, and especially brings a very fair chance to win prizes for all customers."

Online games on mobile apps have helped SHB get closer to a large number of customers. Photo: SHB

Speaking at the final drawing ceremony, the bank representative thanked and congratulated the lucky customers. With the desire to accompany and become a reliable address for all customers in production and business activities as well as daily consumption, SHB is striving every day to change itself through the application of technology to innovate products and services, aiming to optimize customer experience in the new growth stage.

According to statistics from SHB, the program has attracted nearly 300,000 customers to participate with 25 million plays and more than 106,000 prizes have been awarded to customers. In addition, the program also promoted a large number of customers to conduct transactions on the electronic banking channel with nearly 13 million financial transactions conducted on the app, an average of more than 4 million transactions/month.

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