Some regulations related to celebrities participating in advertising will be added.

Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh said that celebrities participating in advertising is a common phenomenon in life. Recently, with the development of social networks, influencers, famous singers and artists advertising on social networks has become an increasingly popular trend.

Deputy Minister of Culture, Sports and Tourism Le Hai Binh answers questions from reporters from press agencies.

To regulate these advertising activities, we have the Advertising Law. With the increasing appearance of advertisements on social networks, the Ministry of Culture, Sports and Tourism and the Ministry of Information and Communications have previously taken many measures to inspect, monitor and handle the existing problems and limitations in these activities.

For example, in June 2021, the Minister of Information and Communications issued a Code of Conduct on social networks. In December 2021, the Minister of Culture, Sports and Tourism also issued a Code of Conduct for people participating in artistic activities on social networks.

With more and more new things in practice, the Ministry is amending and supplementing the Advertising Law. During the process of amending the Advertising Law, the Ministry received many enthusiastic and very practical comments.

“We plan to add some specific provisions related to celebrities participating in advertising. Notably, those participating in online advertising must be responsible before the law in general and the Advertising Law in particular regarding the products they advertise. Second, they must be responsible, have specific verification and transparency about the products they advertise,” the Deputy Minister shared.

When making laws, they are always accompanied by a Decree, and we also expect that the Decree related to the implementation of the Advertising Law will have specific provisions regulating the activities of celebrities and artists participating in online advertising. The Ministry plans to increase sanctions related to the level of fines or bans on advertising, and even take measures to restrict artistic activities and limit appearances in the media and social networks.

The Deputy Minister emphasized that state management in this field has been in place since very early on, and has been implemented very specifically with many measures, and in the coming time, it will be further strengthened in terms of Laws, Decrees and related documents.

Deputy Minister Le Hai Binh hopes that the press will play a role in raising the public's knowledge regarding advertising in particular and behavior on social networks in general; also contributing to raising the awareness of celebrities, artists, famous singers and actors when advertising, making them aware that this can easily trade off their reputation and the love of the public that they have worked so hard to build.

 

According to VNA

Source: https://baobacgiang.vn/se-bo-sung-mot-so-quy-dinh-lien-quan-den-nguoi-noi-tieng-tham-gia-quang-cao-postid415574.bbg