Entering the era of growth, the private economy continues to affirm its role as an important driving force of the economy. More and more businesses are converging into newer, broader and more dynamic connections, forming strong ecosystems.

By reducing customer acquisition costs and improving customer experience through the application of technology and data, businesses collaborating in the ecosystem quickly increase their competitiveness and deeply integrate with the world.

Typical ecosystems of enterprises include Sovico Group, Vingroup, Doji, BRG, Minh Phu, BIM, T&T, Thaco, TH, TCGroup... Among them, the name Techcombank and its ecosystem are considered diverse, effective, and comprehensive thanks to strong investment in technology, data, and continuous expansion.

Joining hands with the "big guys" in the consumer - real estate - technology fields

In the consumer finance sector, the Techcombank and Masan ecosystems are considered successful examples and bring real value recognized by customers.

For nearly 20 years, Techcombank has partnered with Masan to develop financial products that serve the consumer needs of the people, including payment, credit and investment solutions. This combination helps Masan's customers, especially in the consumer and retail sectors, to access financial services more easily, have a more seamless experience while minimizing risks related to payment and credit.

Masan, with prominent brands such as WinMart and Masan Consumer, has created a large customer network for Techcombank to develop customized financial products that suit people's needs and consumption habits. In 2023 alone, Techcombank and Masan's Winlife ecosystem helped the bank gain 1 million new retail customers. This ecosystem not only helps businesses save costs in reaching customers but also enhances the user experience in a superior way.

If the cooperation with Masan is considered a typical "Case Study" of finance with consumption, then taking advantage of Techcombank's advantages in technology, data, and finance to cooperate with "big guys" like Vingroup and Masterise clearly proves the value of the ecosystem model to bring superior customer experience in the real estate sector.

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Particularly with Vingroup, Techcombank has expanded its cooperation not only in the real estate sector but also in electric cars and technology. Specifically, Techcombank not only provides financial services to Vingroup customers, supports Vinhomes' large real estate projects, banking services related to home purchases, but also provides credit products for VinFast customers, launches E-co Card in cooperation with SM Green electric taxi company with many attractive experiences and promotions...

The partnership between Techcombank and Vingroup enables Vingroup customers to take advantage of preferential loan packages and use seamless banking services right at shopping centers or real estate projects, expanding convenience for customers not only in the financial sector but also in real estate investment, car ownership and even electric taxi services.
Thanks to the ecosystem cooperation model, the co-marketing campaigns of the two brands help consumers take advantage of many great promotions, high incentives and high-class marketing activities accompanied by both Techcombank and Vingroup.

In addition to Vingroup, in recent years, Techcombank has cooperated with Masterise Group - one of the leading names in the luxury real estate sector - and One Mount Group to bring comprehensive financial solutions to customers.

Within the framework of cooperation, Techcombank provides diverse financial products, from home loans, credit cards, to insurance, helping Masterise customers easily access suitable financial services. Customers buying houses at Masterise projects will use a comprehensive financial service package from Techcombank, including low-interest loans, property insurance premiums, and many other financial services from home purchase to living and daily activities. Techcombank also provides personal financial management support services, all performed on a synchronized, convenient, and effective platform.

The highlight of the Techcombank-Masterise partnership is the integration of financial and real estate services. Customers not only have access to quality financial products but also experience superior living amenities from Masterise Homes, such as shopping centers, sports areas, schools, hospitals, helping to create a perfect living space, along with preferential service packages from Techcombank such as home loans with attractive interest rates or reduced home insurance premiums.

Building a seamless ecosystem helps Techcombank and Masterise serve customers better, while adding value to customers through high-class financial products and lifestyle amenities.

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In its partnership with One Mount Group, Vietnam’s leading private bank leverages the power of digital technology and data to integrate financial products such as home loans and personal finance packages into the OneHousing platform, helping customers easily access financial solutions during the real estate transaction process, thereby enhancing the seamless and efficient experience, helping Techcombank strengthen its position in the digital banking sector, contributing to the modernization of the real estate market in Vietnam.

A business model with a complete focus on customer needs and benefits is considered the key to Techcombank's sustainable development in the current fiercely competitive market context.

Continue to expand the ecosystem to other fields

Recently, this bank has entered the non-life insurance sector with the launch of Techcom TCGI Non-Life Insurance Company on October 24, 2024.

Together with Techcom Securities and Techcom Capital, Techcombank's financial ecosystem will provide a range of services from traditional banking to asset management, fund management, investment, insurance, securities, etc.

These financial solutions will contribute to providing a convenient, seamless and secure experience for individual and corporate customers, helping to better allocate financial resources, thereby contributing to promoting consumption and investment growth - two important factors of the economy.

Recent moves show that Techcombank will likely continue to expand and perfect its ecosystem by investing in life insurance - a field that is considered to have a lot of room for development in Vietnam.

Bui Huy