After the weddings of a series of Indian billionaires, Da Nang pioneered the development of wedding tourism products. The goal is to make Da Nang a leading wedding tourism destination, making its name on the world wedding tourism map.
On June 5, the Department of Tourism of Da Nang City organized a conference on wedding tourism development and welcomed an international wedding travel Famtrip group. The plan to develop wedding tourism in Da Nang and the pilot program to attract wedding tourists to Da Nang in the period of 2024 - 2025 with the message "Da Nang - Where happiness originates" were announced by the Department of Tourism at the conference. The event attracted 20 international wedding event organizers, most of whom came from India.
The Indian couple's wedding was held in Da Nang in early 2024 with nearly 500 guests.
Ms. Nguyen Thi Hoai An, Deputy Director of the Department of Tourism of Da Nang City, said that recently, Da Nang has implemented a program to welcome couples to organize tourist weddings in Da Nang, mostly from India. In 2023, there will be about 100 wedding events with a total of 24,000 attendees, with revenue of 200-300 million VND/event. In the first 5 months of the year, Da Nang welcomed 4 weddings of Indian couples with more than 1,200 guests, and at the same time, consulted more than 26 couples interested in Da Nang as a destination. With the goal of diversifying the market and reaching high-quality customer segments, Da Nang has gradually approached, evaluated, surveyed, and participated in specialized fairs... to develop a wedding development plan. “Da Nang is a pioneer in building wedding tourism products. This is a step to attract high-quality market customers. After Mice and Golf tourism, Da Nang's goal is to become a leading domestic wedding destination and a favorite wedding destination for the international market,” said Ms. An. Vietnam becomes an attractive wedding destination At the conference, Ms. Lisa Viegas, Director of the World Wedding Event Planners Congress (DWP Congress), shared that the wedding tourism market is worth an estimated 90 billion USD. From 2022, the Asia Pacific region will make an important contribution to the global wedding market with 40.52%, an annual growth rate of 16.48%. Along with Indonesia, Thailand, Maldives, India, Vietnam has emerged as an attractive wedding destination in this region.
Danang Resort introduces products and services to Indian wedding event organizers. Photo: Dieu Thuy
Regarding wedding trends in 2024, Ms. Lisa Viegas said that couples prefer to apply technology to their weddings. For example, applying AI in design, QR codes, and taking photos from drones. Wedding events are increasingly personalized to show personality and difference. In addition, environmentally friendly weddings are also of interest to couples. With the pilot program to attract wedding tourists in 2024-2025, Da Nang will apply it to wedding events (weddings, wedding anniversaries, etc.) with a scale of 50 to more than 350 guests held in Da Nang. Depending on the number of guests and the number of nights staying, Da Nang will have welcoming activities and incentives such as: giving tickets to experience tourist attractions, performing traditional Vietnamese art, experiencing Da Nang city tour by cyclo, electric flare show, giving away honeymoon rooms, supporting advance teams... for couples holding weddings at hotels and resorts in Da Nang.
Recently, many Indian billionaires have chosen Da Nang as the place to hold their wedding parties.
Da Nang aims to develop a professional and thoughtful wedding destination, with travel programs for relatives and friends of couples. Explaining the promotional message "Da Nang - The origin of happiness", the Deputy Director of the Da Nang Department of Tourism said that the simple message contains the beauty of the peaceful and livable city of Da Nang as well as the feelings of the people and tourists towards this destination. Da Nang is like a meeting place, dating and recording beautiful stories not only of couples but also of relatives and friends who come to attend wedding events in Da Nang.Dieu Thuy
Source: https://vietnamnet.vn/da-nang-tung-chuong-trinh-thu-hut-khach-du-lich-cuoi-2288509.html
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