On October 24, the Ministry of Industry and Trade issued a Decision on organizing "National E-commerce Week and Vietnam Online Shopping Day 2024".
Accordingly, the National E-Commerce Week will be held from November 25, 2024 to December 1, 2024; at the same time, 60 hours of Vietnam Online Shopping Day - Online Friday 2024 will be held from 0:00 on November 29, 2024 to 12:00 on December 1, 2024.
National E-commerce Week and Vietnam Online Shopping Day – Online Friday 2024 will be held nationwide. Participants are all organizations and traders as prescribed by law.
Vietnam's largest online shopping program
The event aims to organize the largest online shopping program in Vietnam with e-commerce and digital technology experiences, stimulate domestic consumption, increase public awareness of e-commerce, promote the development of infrastructure and digital technology solutions; and at the same time, orient and support businesses to participate in building a sustainable e-commerce market in Vietnam.
Organize the Program with many incentives for products and services from manufacturing and distribution enterprises to create practical benefits for consumers nationwide; strongly promote the use of electronic payment solutions, towards secure payment solutions to build consumer trust in product quality and transactions in the online environment.
In addition, to enhance support for businesses, especially small and medium enterprises, to promote digital transformation, improve skills and capacity to apply digital technology in production and online business activities; apply digital transformation models and tools to promote and enhance recognition of local products in the online environment; update trends, policies and regulations in e-commerce business.
Promote the promotion, identification and consumption of products originating in Vietnam, bring Vietnamese goods closer to people and tourists, create opportunities for consumers to easily access and purchase quality products produced by Vietnamese enterprises on e-commerce and traditional channels.
Promote solutions to protect online consumers' rights through propaganda against counterfeit and fake goods, encourage the use of genuine products and prioritize products originating in Vietnam.
At the same time, deploy propaganda solutions to prevent counterfeit goods, protect consumer rights in the online environment. Encourage consumers to recognize and use genuine products, especially focusing on supporting products originating in Vietnam.
Strengthen support for local products to export online, promote online export solutions to improve competitiveness, develop the local economy in particular and the Vietnamese export market in general.
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| “National E-commerce Week and Vietnam Online Shopping Day – Online Friday 2024” takes place nationwide. |
Regarding the main activities in the program, the Ministry of Industry and Trade said it will implement the "National E-commerce Week" including live and online seminars on the topic of e-commerce and digital technology; interactive activities for consumers in the online environment; propaganda, dissemination and experience activities for consumers, businesses and management agencies.
Deploy "60 hours of Vietnam Online Shopping Day - Online Friday 2024" on website systems and applications under the program, providing nationwide promotional shopping codes on platforms and promotional programs for products/services of large enterprises operating in the field of production and distribution through e-commerce.
Organize an experience space, exhibit genuine products and digital transformation solutions of Vietnamese enterprises in Hanoi and provinces and centrally run cities. Enterprises participate in displaying and introducing digital technology products and e-commerce solutions for people to directly experience, thereby promoting regional e-commerce connections, creating trust with businesses and consumers about products and services.
Organizing activities in response to E-commerce Week aims to raise the spirit of businesses and consumers to "breakthrough" at the end of the year in all fields, creating a connection between strong spirit and steel spirit in business activities, encouraging the participation of all subjects in e-commerce and traditional transactions.
TV bridge connecting, live streaming nationwide
The Ministry of Industry and Trade assigned the Department of E-commerce and Digital Economy to take the lead and coordinate with relevant units to carry out launching and communication activities for the program.
Notably, the program activation button pressing ceremony will be held in the form of a videoconference connecting points in provinces and cities combined with online livestream with the participation of representatives of Government leaders, representatives of Ministry leaders and guests from ministries, branches, associations and enterprises.
Deploy the program "Vietnam Online Shopping Day Voucher Festival" in the online environment, develop the program website to provide information to consumers about genuine promotional products and golden hours for online shopping in "60 hours of Vietnam Online Shopping Day - Online Friday 2024".
Organize live and online seminars; interactive activities for consumers in the online environment; propaganda, dissemination and experience activities for consumers, businesses and management agencies on sustainable e-commerce development.
Coordinate with provinces and cities to support businesses and consumers in experiencing digital technology and e-commerce; widely communicate about National E-commerce Week 2024.
The Department of Trade Promotion is assigned to proactively provide information and guide traders in carrying out promotional activities; Support and facilitate traders in carrying out administrative procedures to register promotional activities with the Ministry of Industry and Trade in accordance with the law; Provide information on promotional programs, coordinate with the General Department of Market Management, the Department of Industry and Trade and relevant units to direct, monitor, inspect and handle violations of promotional activities in accordance with the law.
The People's Committees and Departments of Industry and Trade of provinces and centrally run cities shall coordinate with the Department of E-commerce and Digital Economy to deploy areas of activity under "National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2024" in provinces and cities; Deploy spaces for displaying and experiencing digital technology and e-commerce in provinces and cities.
Source: https://congthuong.vn/sap-dien-ra-tuan-le-thuong-mai-dien-tu-quoc-gia-va-ngay-mua-sam-truc-tuyen-viet-nam-2024-354684.html
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