Continuous orders during the days before Tet have proven the quality and reputation of Ha Tinh OCOP products. The effectiveness of the One Commune One Product program also affirms the contributions to promoting the internal strength of the rural economy and building the new rural areas.
Ha Tinh's OCOP products have been highly appreciated by Central leaders.
Ha Tinh identifies the core of building a new rural area as improving people's living standards, in which the One Commune One Product (OCOP) program is considered a breakthrough solution for that goal. In fact, the OCOP locomotive has brought many improvements to the new rural area when the income of people participating in the program has gradually increased. Typically, in Huong Son district, the construction of an OCOP product chain has been focused on by the locality in the process of building a new rural area.
From the OCOP program, many key products such as: Ba Huong cu do candy; fresh, powdered, sliced deer antlers, deer antlers wine... of Hien Ngoc, Thuan Ha establishments; Cuong Nga honey... have increasingly developed, affirming their reputation with consumers, bringing high income to the people. Up to now, the whole Huong Son district has 48 agricultural products of 29 production establishments that have been recognized as meeting OCOP standards.
Ms. Nguyen Thi Thu Hien in Son Giang commune shared that in 2020, with the encouragement and support of the local government, her family registered to participate in the One Commune One Product program. From a few initial rudimentary products, her family's deer antler processing facility has now produced 6 products from deer antler, consuming an average of nearly 2 tons of goods each year, with production value increasing by 30% compared to before.
Sales of Hien Ngoc deer antler wine products (Huong Son) increased many times after meeting OCOP standards.
Over the past time, the OCOP program has been actively implemented and achieved certain results. Localities have effectively exploited local resources, created livelihoods, contributed to rural economic development and increased income for people. Up to now, Ha Tinh has 239 products meeting OCOP standards, the products after being recognized have been improved in quality, gradually changed in design to meet consumer tastes.
Mr. Ngo Dinh Long - Deputy Chief of the Provincial New Rural Office said that the sales of OCOP products last year all increased, an average increase of 40% compared to before. In particular, there were products with many times higher revenue such as: Phu Khuong fish sauce (Ky Anh district); Luan Nghiep fish sauce (Ky Anh town); Cuong Nga honey, Hien Ngoc deer antler wine (Huong Son)...
According to statistics, there are more than 2,000 workers working directly at OCOP establishments with a salary of 4-6 million VND/person/month, creating jobs for thousands of indirect workers. The consumption market of OCOP products is increasingly expanding. Some products that were previously only sold in communes and districts are now consumed in many provinces and cities across the country. Notably, there are 6 products exported to other countries, including: Anh Thu ram cake (Korea), Nam Chi ram cake (Korea), Ba Huong cu do (New Zealand), Nguyen Lam sesame rice paper (Russia, Japan), Mai Dung jellyfish (Japan), Luan Nghiep fish sauce (Russia, Australia).
Nguyen Lam sesame rice paper products (Ky Anh district) after being recognized as OCOP have been successfully exported to the Japanese and Russian markets.
Mr. Le Van Duan - Director of Nguyen Lam Production, Trade and Service Cooperative (Ky Anh district) excitedly shared that 2023 is the third year that Nguyen Lam sesame rice paper products have been "exported", conquering demanding markets such as Japan and European countries. Thanks to that, the cooperative's expected revenue in 2023 is more than 6.2 billion VND. Currently, the cooperative is creating jobs for more than 15 workers with stable income.
Mr. Nguyen Quang Tho - Deputy Director of the Department of Agriculture and Rural Development said that the OCOP program with its systematic, creative and effective methods is contributing to bringing a new look to the new rural areas of Ha Tinh. The material and spiritual life of rural people has been improved, becoming more civilized, modern and richer. In the current trend, the OCOP program will be a pillar in rural economic development. Therefore, according to the new rural criteria for the period 2022-2025 of the Provincial People's Committee, an advanced new rural commune must have at least 1 3-star OCOP product.
To deepen the OCOP program, the Provincial New Rural Office is directing localities to continue exploiting potentials, strengths, and typical products to promote, encourage, and mobilize organizations and individuals to register ideas to participate in the program; especially regional specialties, craft village products, and tourism services based on strengths and advantages in natural conditions, raw materials, knowledge, and indigenous culture. At the same time, all levels and sectors will advise and support OCOP establishments to expand production scale, meet export standards and conditions. Organize production linkages between OCOP establishments with the same potential products to gradually form and build large brands and collective brands.
In particular, arouse creativity among the people to continue developing new products, processed products, and deep processing products. Review and select a number of typical products, advantages of the province to consolidate, upgrade, support the construction, development and upgrading into 4-star, 5-star OCOP products. Strengthen trade promotion, especially on digital platforms, e-commerce trading floors; support producers in finding new potential markets.
Duong Chien
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