Having everything you need for Tet (Lunar New Year) even on a tight budget.

Customers shopping for Tet (Lunar New Year) at Co.opmart Cong Quynh (District 1) – Photo: NHAT XUAN

Anticipating continued economic difficulties, many supermarkets and businesses have stated that they have proactively increased their stock of affordable goods. A representative from the Ho Chi Minh City Commercial Cooperative Union ( Saigon Co.op ) said that over 800 sales points nationwide, including Co.opmart, Co.opXtra, Co.op Food, etc., are also offering significant discounts, helping customers easily "bring Tet" home with price reductions on over 3,500 products.

Nearly 10 million Tet gift baskets sold in just two weeks.

From mid-December, at Co.opmart Cong Quynh supermarket (District 1, Ho Chi Minh City), the Tet atmosphere permeated the stalls with vibrant apricot blossoms and peach branches, along with cheerful spring music, lively decorations, and a shopping space that became a vibrant "check-in" spot for people.

Ms. Nguyen Thi Lien (30 years old) was one of the last customers at the supermarket in the final days of the year. After three years working far from home, this year, Ms. Lien was finally able to arrange to return to her hometown in Thanh Hoa to celebrate Tet with her family. "My job in the service industry keeps me extremely busy all year, and it gets even busier as Tet approaches," Ms. Lien shared.

Pushing a large shopping cart through the supermarket, Ms. Lien meticulously selected each Tet gift for her family and friends. Choosing a bag of macadamia nuts, a bag of red apples, and a box of imported grapes, Ms. Lien said these would be snacks and treats for guests visiting her home, with the requirement that they be unique and hard to find in her hometown.

Besides searching for Tet gifts, Ms. Lien also took the opportunity to browse pre-packaged gift baskets. She commented that the supermarket's gift baskets had attractive designs and reasonable prices. "The quality of goods at Co.opmart is guaranteed, and I plan to buy some to give to friends who live far away," Ms. Lien said.

Meanwhile, Mai Anh, a real estate agent in Ho Chi Minh City, has a completely opposite feeling. As Tet (Lunar New Year) approaches, she is filled with more worries and anxieties than excitement and joy.

"In previous years, this was my busiest time, meeting with and showing appreciation to clients. But this year, the economic difficulties and the stagnant market have meant I've only signed a few small contracts all year. The commission isn't enough to cover my living expenses, let alone celebrate Tet," Mai Anh confided.

Recalling previous Lunar New Year celebrations, she said she usually spent around 20 million VND on gift baskets for business partners, clients, and bosses.

However, this year she had to cut her budget by more than 10 million VND, focusing only on loyal customers, major clients, and leaders to maintain business relationships. For other customers, she could only send greetings instead of gifts. "I'm afraid of being judged as not thoughtful enough, but I've really tried my best," she said.

In the current challenging economic climate, balancing work efficiency with cost savings has become a major concern for many. Affordable, attractive, and high-quality Tet gift baskets are more sought after than ever.

Responding to market demand, a representative from Saigon Co.op stated that the supermarket, in collaboration with its business partners, has increased the discount on Tet gift baskets to up to 20%. This discount includes promotional price reductions for each type of gift basket and applies to orders valued at 5 million VND or more.

According to statistics, in just two weeks since the Tet gift baskets were put on the shelves, the Co.opmart and Co.opXtra systems have seen a surge in sales, with supermarkets selling over 10 million Tet gift baskets through physical stores and online.

With a wide range of promotions and exciting experiential activities, sales at retail outlets increased by 30-40% compared to previous business months.

Tet holiday goods flood supermarkets – Photo: NHAT XUAN

50% off on over 3,500 Tet holiday items.

A representative from Saigon Co.op stated that from January 2nd, 2025, Saigon Co.op will intensify its major discount program to welcome the Lunar New Year – “Come to Co.op and bring Tet home” – with discounts of up to 50% on more than 3,500 Tet-related items.

Products included in the discount program are: cakes, candies, sausages, dried beef, soft drinks, traditional Vietnamese dresses (áo dài), cosmetics, household chemicals, home decorations, and over 800 Tet markets with fixed prices.

Specifically, the 2025 Tet promotion offers alternating discounts of 15-25% on fresh food items, including: Ba Huan herbal chicken eggs, pre-processed satay-marinated amberjack, garlic-roasted chicken thighs, chicken wings, various vegetables and fruits such as water spinach, bok choy, red onions, Thai red plums, seedless watermelon, and many other products.

Tet holiday items such as confectionery, jams, nuts, soft drinks, and sausages are also offered at attractive discounts ranging from 11,500 VND to 790,000 VND, applicable to Tet-themed confectionery, jams, nuts, soft drinks, alcoholic beverages, tea, sausages, etc., from brands such as Xuan Hong, Mondelez Kinh Do, Ba Huan, Vissan, Sapporo, Saigon Beer, Pepsi, Coca-Cola, and more.

In particular, the "Double Sale - Double Discount" program offers unprecedented deals, with discounts ranging from 1,000 VND to 64,000 VND on the second item when customers purchase combos such as spring rolls - chili sauce, rice cakes - tokbokki sauce, fresh milk - butter egg cake, cooking oil - sausage, and floor cleaner - toilet cleaner.

In addition, customers will receive a discount voucher for their next purchase, valid only on January 28, 2025.

Co.opmart, Co.opXtra, and Co.opFood supermarkets are also implementing the "Tet Market at Fixed Prices" program with prices of 10,000 VND, 44,000 VND, and 55,000 VND for Tet products such as Hai Duong garlic, Thai enoki mushrooms, ginger, CPV garlic chicken thighs, CPV chicken wings, CPV chicken breast fillets, platinum melon, Cat Chu mango, Japanese melon, Hapi boneless snakehead fish, mackerel, and tuna…

According to a representative from Saigon Co.op, the Tet discount program is designed to help consumers ease their spending burdens during the year-end holiday season. Beyond just price reductions, the program focuses on product quality, ensuring people can shop for Tet safely and conveniently. In addition, Saigon Co.op is also offering thousands of Tet shopping tips to help customers choose suitable gifts and food items.

Enhance convenient delivery services.

From January 1st, 2025, to support people in safe and economical Tet shopping, Co.opmart and Co.opXtra stores nationwide will expand their delivery service radius from 6km (for all customers with a purchase receipt, regardless of receipt value) to 20km (for receipts of 1 million VND or more).

Bringing Vietnamese Tet (Lunar New Year) online.

In addition to promotions at retail outlets, Saigon Co.op also offers many special deals on its online shopping channels.

The "Housewife's Tricks - Delicious Tet Dishes" program offers discounts of up to 50% on processed food products, valid from January 2nd to January 8th, 2025. Additionally, the "Complete Tet Shopping" program offers a 30,000 VND voucher code (SAMTET30) when purchasing confectionery, jams, spices, rice, and dried foods from January 2nd to January 15th, 2025.

Customers will also receive a discount of VND 30,000 for orders from VND 399,000 and VND 50,000 for orders from VND 569,000 when purchasing cosmetic products, valid from January 2nd to January 28th, 2025.

Source: https://tuoitre.vn/sam-tet-du-day-du-tui-tien-eo-hep-20250102074024423.htm