Customers shop for Tet items at Co.opmart Cong Quynh (District 1) – Photo: NHAT XUAN
Realizing that the economy continues to be difficult, many supermarkets and businesses said they have proactively increased the amount of popular goods. A representative of the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) said that more than 800 points of sale nationwide including: Co.opmart, Co.opXtra, Co.op Food, ... also simultaneously offered deep promotions, helping customers easily "bring Tet" home by discounting more than 3,500 products.
Nearly 10 million Tet gift baskets sold in just 2 weeks
Since mid-December, at Co.opmart Cong Quynh supermarket (District 1, Ho Chi Minh City), the Tet atmosphere has filled the stalls with brilliant apricot blossoms, peach branches, bustling spring music, cheerful miniature landscapes, the shopping space has become a vibrant "check-in" spot for people.
Ms. Nguyen Thi Lien (30 years old) is one of the last customers at the supermarket in the last days of the year. After three years of working away from home, this year, Ms. Lien can finally arrange to return to her hometown Thanh Hoa to celebrate Tet with her family. "Working in the service industry makes me "overworked" all year round, and the closer to Tet, the busier it gets," Ms. Lien shared.
Pushing a large shopping cart around the supermarket, Ms. Lien meticulously selected each Tet gift for her family and friends. Choosing a bag of macadamia nuts, a bag of red apples, and a box of imported grapes, Ms. Lien said that this would be a snack and a gift for guests at home, the standard is unique, hard to buy in the countryside.
Not only looking for Tet gifts, Ms. Lien also took the opportunity to consult pre-packaged gift baskets. She commented that the supermarket gift baskets have beautiful designs and reasonable prices. "The quality of Co.opmart's goods is guaranteed, I plan to buy them as gifts for friends far away," Ms. Lien said.
Meanwhile, Ms. Mai Anh, a real estate broker in Ho Chi Minh City, has a completely opposite mood. As Tet approaches, she feels more worried and anxious than excited and happy.
“In previous years, this was the busiest time for me, meeting and thanking customers. But this year, the economy is difficult, the market is stagnant, so I can only sign a few small contracts all year, the commission is not enough to cover my living expenses, let alone Tet,” Mai Anh confided.
Recalling previous Tet holidays, she said that she usually spent about 20 million VND to buy gift baskets for partners, customers and bosses.
However, this year she was forced to cut her budget by more than VND10 million, focusing only on loyal customers, big customers and leaders to maintain business relationships. For other customers, she could only send greetings instead of gifts. “I was afraid of being judged as inconsiderate, but I really tried my best,” she said.
In the context of economic difficulties, considering spending to both achieve work efficiency goals and save costs has become a concern for many people. Affordable, beautiful, and high-quality Tet gift baskets are sought after more than ever.
Grasping market demand, a representative of Saigon Co.op said that the supermarket... coordinated with business partners to increase the discount on Tet gift baskets up to 20%, the discount includes promotional discounts for each type of gift basket and applies to orders worth 5 million VND or more.
According to statistics, in just two weeks of the Tet gift baskets being on the shelves, the purchasing power of the system has skyrocketed, with the supermarket selling more than 10 million Tet gift baskets through physical and online points of sale.
With a rich promotion program and exciting experiential activities, purchasing power at points of sale increased by 30-40% compared to previous business months.
Tet goods flood supermarkets – Photo: NHAT XUAN
50% off over 3,500 Tet items
A representative of Saigon Co.op said that from January 2, 2025, Saigon Co.op will promote a big discount program to welcome Lunar New Year - "Come to Co.op to bring Tet home" with discounts of up to 50% for more than 3,500 Tet items.
Products participating in the discount program include: cakes, jams, candies, ham, sausage, beef jerky, soft drinks, ao dai costumes, cosmetics, chemicals, home decorations, and more than 800 Tet markets with the same price.
Specifically, the 2025 Tet promotion program offers a 15-25% discount on fresh food products, including: Ba Huan herbal eggs, processed sate-marinated orange fish, garlic-roasted chicken thighs, chicken wings, vegetables and fruits such as: water spinach, bok choy, purple onions, Thai red plums, seedless watermelon and many other products.
Tet products such as: confectionery, jams, nuts, soft drinks, and sausages are also attractively discounted from 11,500 VND to 790,000 VND, applicable to Tet confectionery products, jams, nuts, soft drinks, alcoholic beverages, tea, sausages... from brands such as Xuan Hong, Mondelez Kinh Do, Ba Huan, Vissan, Sapporo, Saigon beer, Pepsi, Coca...
In particular, the program “Sale in pairs – Discount in pairs” offers unprecedented incentives, with discounts from 1,000 VND to 64,000 VND applied to the second product when customers buy combo products such as spring rolls - chili sauce, rice cakes - tokbokki sauce, fresh milk - butter and egg cakes, cooking oil - Chinese sausage and floor cleaner - toilet cleaner.
In addition, customers will also receive a free purchase of promotional products on their next purchase, with a limited time limit of January 28, 2025.
Supermarkets Co.opmart, Co.opXtra, Co.opFood also launched the "Same Price Tet Market" program of 10,000 VND, 44,000 VND and 55,000 VND, for Tet products such as Hai Duong garlic, Thai enoki mushrooms, ginger, CPV garlic chicken thighs, CPV chicken wings, CPV chicken breast fillets, platinum melon, Cat Chu mango, Japanese melon, Hapi boneless catfish, mackerel and tuna...
According to a representative of Saigon Co.op, the Tet discount program is designed to help consumers lighten their spending burden at the end of the year. Not only discounts, the program focuses on product quality to help people shop for Tet safely and conveniently. In addition, Saigon Co.op also offers thousands of Tet shopping tips to help customers choose suitable gifts and foods.
Enhance convenient delivery service
From January 1, 2025, to support people in safe and economical Tet shopping, Co.opmarts and Co.opXtra stores nationwide will add an extended delivery service with a service radius of 6km (for all customers with a purchase invoice, no invoice value requirement), up to 20km (with invoices from 1 million VND or more).
Bringing Vietnamese Tet online
In addition to promotional programs at points of sale, Saigon Co.op also offers many special incentives on online shopping channels.
The program "Housewives use tricks - More delicious Tet dishes" offers discounts of up to 50% on technological food products, applicable from January 2 to January 8, 2025. In addition, the program "Full Tet shopping" offers a voucher code worth 30,000 VND with the syntax SAMTET30 when purchasing confectionery, jam, spices, rice, and dry food products from January 2 to January 15, 2025.
Customers will also enjoy a discount of 30,000 VND for orders from 399,000 VND and 50,000 VND for orders from 569,000 VND when purchasing cosmetic products, applicable from January 2 to January 28, 2025.
Source: https://tuoitre.vn/sam-tet-du-day-du-tui-tien-eo-hep-20250102074024423.htm
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