Saigontourist Group and Vietnam Airlines have just signed with European partners, opening a comprehensive cooperation program to promote tourism in Vietnam and Europe within the framework of the "Vietnam - Europe Tourism Promotion Program" co-organized by Saigontourist Group and Vietnam Airlines, taking place on October 7 in Munich, Germany.
The Vietnam - Europe tourism promotion program was attended by officials from the Vietnamese and German governments, the Vietnamese Embassy in Germany, leaders of several localities participating in promoting Vietnam tourism, Vietnam Airlines, Saigontourist Group, leading tourism and aviation businesses in Germany and Europe, and media agencies of the two countries. Focusing on working sessions, connecting service development along with the signing of two-way cooperation, the Vietnam - Europe tourism promotion program is an important event, marking a new step forward in efforts to promote the image of Vietnam tourism to the European market, while opening up opportunities for extensive cooperation between tourism businesses and the aviation industry of the two sides. This is also an opportunity for the Vietnamese tourism industry to promote and introduce friendly, attractive and safe destinations to key European markets in general and the German market in particular.
Saigontourist Group, Vietnam Airlines, Studiosus Reisen Muenchen GmbH (Germany) signed cooperation
"We are very pleased to continue to accompany Vietnam Airlines to organize this event in Munich, one of the major economic and cultural centers of Europe. We believe that through this event, more and more European tourists will come to explore the beauty of Vietnam and choose Vietnam as a top tourist destination," affirmed Mr. Pham Huy Binh, Chairman of Saigontourist Group. Mr. Le Duc Canh, Deputy General Director of Vietnam Airlines, also emphasized the importance of cooperation between the tourism and aviation industries in promoting two-way tourism between Vietnam and Europe. Mr. Canh said: "Since the first flights in 2004, Vietnam Airlines has continuously increased the frequency and put the most modern aircraft into operation to meet the increasing demand of passengers over the past two decades. Up to now, we are operating four direct routes connecting Hanoi and Ho Chi Minh City with two major German cities, Frankfurt and Munich, with a total frequency of 14 flights/week. All flights are operated by wide-body aircraft with high-class service quality according to international standards."
Saigontourist Group, Vietnam Airlines, Kuoni Global Travel Services (Switzerland) signed cooperation
On the occasion of the opening of the new Hanoi - Munich route on October 5 and Ho Chi Minh City - Munich, Vietnam Airlines has applied many attractive promotional programs. The special highlight of the Vietnam - Europe tourism promotion program is that Saigontourist Group and Vietnam Airlines have officially signed an important cooperation agreement with two leading European tourism groups, Studiosus Reisen Muenchen GmbH (Germany) and Kuoni Global Travel Services (Switzerland). Accordingly, Saigontourist Group - Vietnam Airlines and Studiosus Reisen Muenchen GmbH (Germany) together with Kuoni Global Travel Services (Switzerland), the parties will jointly develop and promote tourism products suitable for tourists to Vietnam and Europe, promote the development of two-way tourism, bring European tourists to Vietnam and bring Vietnamese tourists to visit and travel to Europe. This cooperation marks a close connection between the parties, aiming to develop high-quality tourism products, serving the growing needs of tourists from the German market in particular, Europe in general to Vietnam and vice versa. Also at this event, Saigontourist Group authorized Saigontourist Travel Services Company (a subsidiary of Saigontourist Group) and Vietnam Airlines to sign an important cooperation agreement with Kuoni Global Travel Services. The purpose of the cooperation is to develop and promote tourism products suitable for tourists to Vietnam and Europe, promote the development of two-way tourism, bring European tourists to Vietnam and bring Vietnamese tourists to visit and travel to Europe. The parties will work together to improve services and raise brand awareness through joint marketing and promotion activities on each party's marketing channels. This cooperation opens up opportunities for comprehensive cooperation, focusing on developing diverse tourism products, meeting the needs of tourists from Switzerland and other European markets. With a large network of customers worldwide, Kuoni Global Travel Services will support promoting the image of Vietnamese tourism to these markets.
The show is one of the largest tourism promotion events in Europe ever.
Mr. Pham Huy Binh commented that the signing of the above cooperation agreements is not only an important milestone in the cooperative relationship between Vietnam and European partners, but also demonstrates the determination of Saigontourist Group and Vietnam Airlines in bringing Vietnamese tourism to the world. Within the framework of the event, there are also activities such as seminars, the "Vietnam Night" gala program, traditional and contemporary art performances by artists from Vietnam. Here, Saigontourist Group participates in the exhibition booth to introduce tourism, promote the image of Ho Chi Minh City, Vietnam, products and services of Saigontourist Group to visitors and European partners. Over the past decades, Germany and the German-speaking market have been an important international tourist market for Vietnamese tourism as well as Saigontourist Group. According to statistics, the number of German and German-speaking tourists that Saigontourist Group system annually welcomes and serves hundreds of thousands of visitors, bringing in revenue of thousands of billions of VND. In particular, at hotels, resorts, golf courses, conference centers, seminars... belonging to Saigontourist Group in Ho Chi Minh City and localities nationwide, every year, hundreds of thousands of German guests in particular and the German-speaking guest market in general, mainly high-end and business guests, bringing in thousands of billions of VND in revenue; Saigontourist Travel in 2023 and the first 9 months of 2024 served over 50,000 German guests, in the opposite direction, Saigontourist Travel has brought tens of thousands of Vietnamese guests to participate in German travel itineraries, tours connecting Germany and European countries.
Besides promoting tourism, Gala dinner brings many performances of Ao Dai and traditional Vietnamese art to attract visitors.
The Vietnam - Europe tourism promotion event in Munich is one of the important activities of Saigontourist Group and Vietnam Airlines, following the international events that have been implemented by both sides before, with the aim of promoting the image of Vietnam tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and Vietnam. The most typical of these are the Vietnam - US two-way tourism investment promotion program in the US in 2022, the Vietnam destination launching program in Japan in 2023, the WTM London 2023 International Tourism Fair in the UK, the ITB Berlin 2024 International Tourism Fair in Germany, the Vietnam destination launching program in the Chinese market in April 2024 and most recently the Vietnam - Cambodia Tourism Promotion Program "Two Countries - One Destination" in July 2024. From now until the end of 2024, Saigontourist Group will continue to actively participate in international programs and events with the aim of promoting tourism activities, while responding to solutions to increase the attraction of international tourists to Ho Chi Minh City, Vietnam. Among them, in October this year, Saigontourist Group will continue to coordinate with Tuoi Tre Newspaper to co-organize the Vietnam Pho Festival 2024 in Seoul, Korea from October 5-6, 2024. In addition, the group also participates in many events, programs to promote and advertise tourism in major markets such as Europe, America, etc.; Participate in international fairs ITB Asia 2024 in Singapore, WTM London 2024 International Fair in London, UK... Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel companies, entertainment areas, tourism training schools, conference exhibition areas, seminars, golf courses, cable TV...
Saigontourist Group booth welcomes many European businessmen
In an effort to strengthen brand development as well as expand the scope of connections to increase the value of the group's core business areas, Saigontourist Group has pioneered the implementation of many key cooperation and association programs with many domestic and foreign strategic partners. Established in 1956, Vietnam Airlines is a dynamic and modern international airline, reflecting Vietnamese cultural identity, playing a leading role in the Vietnamese aviation industry. Famous for its distinct cultural heritage and modern brand identity, Vietnam Airlines strives to become the leading 5-star international airline in Asia. Source: https://thanhnien.vn/saigontourist-group-vietnam-airlines-tang-cuong-ket-noi-viet-nam-den-thi-truong-chau-au-18524100814102701.htm
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