Saigontourist Group, in collaboration with Vietnam Airlines, is promoting Vietnamese tourism at the World Travel Market (WTM) London 2024. The event takes place from November 5 to 7 in the UK.
Saigontourist Group, in collaboration with Vietnam Airlines, is promoting Vietnamese tourism at the World Travel Market (WTM) London 2024, which will take place from November 5 to 7 at the ExCeL London International Exhibition and Convention Centre. This joint participation is part of the ongoing efforts of the two leading Vietnamese enterprises to promote and increase the attractiveness of Vietnam as a destination for high-spending international tourists, especially in key markets in Europe. Mr. Pham Huy Binh, Chairman of Saigontourist Group, emphasized the strategic significance of this event as it enters the peak season at the end of the year. "Participating in WTM London not only affirms our position on the global stage, but also fits with Saigontourist Group's long-term commitment to promoting Vietnamese tourism. This event is an opportunity for us to strengthen our brand and bring Vietnamese tourism products closer to international visitors, focusing on high-income tourists to promote growth for the tourism industry in Ho Chi Minh City and Vietnam," he shared. WTM London is a major trade fair in the global tourism sector, with 44 years of history. This year, the event brought together representatives from 184 countries across Europe, America, the Middle East, Africa and Asia, attracting more than 43,700 participants, creating many business opportunities with nearly 29,075 scheduled meetings. At WTM London 2024, Saigontourist Group promoted Vietnam's unique destinations and special tourism services, focusing on attracting high-spending tourists from Europe, where the desire to explore Vietnam tourism is growing strongly. Saigontourist Group's member units participating in the event are leading representatives in the fields of accommodation and travel services, including Saigontourist Travel Service Company, 5-star hotels Rex Saigon, Majestic Saigon and Grand Saigon. The Group and its units continue to enhance business cooperation opportunities, providing products and services through meetings, exchanges and signing agreements with international tourism partners participating in the fair.
Saigontourist Group and Vietnam Airlines presented prizes for package tours to explore Vietnam tourism at the Happy Hour program held on November 5 - Photo: D.H
Saigontourist Group and Vietnam Airlines jointly operated a booth as part of their extensive cooperation, and the two units organized a "Happy Hour" program on November 5, attracting hundreds of global travel brands. On this occasion, Saigontourist Group and Vietnam Airlines presented prizes for package tours to explore Vietnam tourism, including luxury air tickets from Vietnam Airlines and high-end services including accommodation, cuisine, and entertainment from Saigontourist Group. Europe, especially the UK, has been an important market for Saigontourist Group for decades. The Group plans to focus on the recovery of international tourism in 2024 and the following years, targeting high-spending European tourists. Participating in WTM London this time is part of a broader international promotion strategy. Saigontourist Group and Vietnam Airlines have participated in many international events together, including tourism promotion programs in the US in 2022 or the Vietnam destination launch program in Japan in 2023, and ITB Berlin 2024 in Germany, among many other events...
Saigontourist Group actively participates in activities to introduce destinations, cultural, culinary and tourism activities, contributing to strengthening the diplomatic relations between Vietnam and the UK - Photo: D.H
| According to statistics from the Vietnam National Administration of Tourism, in the first 9 months of 2024, the tourism industry welcomed over 12.7 million international visitors, an increase of 43% over the same period last year and higher than the figure for the whole year of 2023. This recorded strong growth in many markets in Europe. At the Saigontourist Group system, in the first 8 months of 2024, the group welcomed and served more than 1.359 million visitors, an increase of 22.3% over the same period last year. For international visitors, the system welcomed and served 559,000 visitors, of which the accommodation sector was 421,000 visitors, an increase of 22.7% over the same period last year; the travel sector was 138,000 visitors, an increase of 84% over the same period. Saigontourist Group strives to reach over 2 million visitors in 2024, of which the number of international visitors will reach over 700,000. |
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