Ho Chi Minh City - August 6, 2024, Saigon Beer - Alcohol - Beverage Corporation (SABECO) officially launched 333 Pilsner beer - a lighter, smoother version of the legendary brand. The product is created by Vietnamese brewers who have a deep understanding of Vietnamese tastes, combined with the use of European technology and high-quality imported ingredients, the new product line has a superior aroma, flavor and is extremely easy to drink. 333 Pilsner promises to bring Vietnamese consumers a unique and smoother experience.
Experience the famous brand with new beer flavor
333 Pilsner is the first new product in the product portfolio of the 333 brand - one of the first beer brands to be present in Vietnam. The launch of 333 Pilsner demonstrates SABECO's commitment to continuous innovation to create high-quality products to meet the increasing demands of Vietnamese consumers.
One of the highlights of 333 Pilsner is the use of hops from the Hallertau region in Bavaria, Germany - the largest hop growing area in the world. These hops are one of the main quality ingredients in 333 Pilsner, helping to enhance the product's delicate flavor with a slight bitterness to create a perfect balance of flavor.
Combining quality ingredients with European cold brewing technology, 333 Pilsner has a lighter and smoother flavor, making the product stand out from other products currently available on the Vietnamese market, while enhancing the user experience. This brewing process includes two stages: fermenting the beer at low temperatures and then continuing to prolong the cold brewing time at low temperatures. This method enhances the natural aroma of the beer, achieves a smooth taste, and makes the beer color brighter and clearer.
Finally, the perfection of the product comes from the perfect combination of famous raw materials and advanced technology with the skilled experience of SABECO's Vietnamese brewers. With extensive training in Berlin (Germany) and a deep understanding of the culture and taste preferences of Vietnamese consumers, SABECO's brewers are the "quality guarantee" behind the 333 Pilsner product - a high-quality product, completely suitable for Vietnamese taste.
The new 333 Pilsner beer with an “extremely smooth” taste has an alcohol content of 4.3%, sold in two versions: a tall blue bottle (330ml) and a tall silver can (330ml), both with a modern, high-class design, creating a light and refreshing impression.
Ms. Patsy Lim – Deputy General Director of Marketing and Communications of SABECO – said: “We are always delighted when long-standing brands renew themselves to become closer to the new generation of consumers. Crafted by SABECO’s Vietnamese brewers, based on the familiar 333 beer flavor, combined with European cold brewing technology, 333 Pilsner is the perfect “extremely smooth” choice, smooth for Vietnamese consumers in meetings with family and friends.”
SABECO's continuous efforts in maintaining growth momentum
As a leading enterprise in Vietnam, SABECO is always steadfast in realizing its growth targets by creating positive values and contributing to the development of the country through positive business results, optimal industry initiatives and nurturing talents. The launch of 333 Pilsner is one of SABECO's efforts to meet the high expectations of Vietnamese consumers by providing high-quality products, while affirming the company's commitment to always strive for the best.
Mr. Lester Tan, General Director of SABECO shared: "The launch of 333 Pilsner continues to strengthen our position as the leading beer producer in Vietnam. With the talent and spirit of SABECO's team of Vietnamese brewers, we will continue to strongly implement our commitment to always provide the market with the best quality products, apply the most advanced technology in production, and always adhere to business ethics in the way we carry out our work. In doing so, we hope to reflect SABECO's commitment to continuous efforts towards sustainable development in parallel with contributions to the development of the country and demonstrate the spirit of a progressive and modern Vietnam".
Source: http://www.sabeco.com.vn/truyen-thong/tin-tuc-su-kien/sabeco-ra-mat-333-pilsner-phien-ban-em-cuc-em-cua-vi-bia-huyen-thoai
Comment (0)