The trend of buying a whole lychee tree for tens of millions of dong to eat to relieve 'addiction'

Informing VTC News , Mr. Vu Van Men in Luc Ngan, Bac Giang said that the "movement" of buying original lychee trees has existed for many years. However, over time, this trend has become more popular and is currently favored by many customers. Most gardeners in the "capital" of lychee have a few trees that have been purchased separately. People who buy whole lychee trees have many reasons, partly because they want to support lychee farmers. But mainly because they are addicted to this specialty, they want their relatives to harvest and enjoy it in the garden comfortably, as they like.

Mr. Men is the head of the lychee production cooperative in Dong Giao village, Luc Ngan district. The strength of this cooperative is growing lychees organically, exporting to demanding markets such as Japan, Korea, Europe, America, etc.

Because of the adherence to the organic lychee growing model, while lychees grown freely by farmers struggle to find markets, Mr. Men's model has always maintained its export strength over the years. Mr. Men affirmed that his organic lychee garden has always been strong in terms of output for many years. Lychees grown and harvested are consumed as soon as they are sold, never unsold.

Lychees on a tree were sold intact to buyers because they were grown and cared for by Mr. Vu Van Men's Cooperative. (Photo: NVCC)

Lychees at Mr. Men's cooperative are grown according to strict organic standards, meeting the requirements of European, Japanese, and American markets... For many years, his cooperative has signed contracts to sell lychees to many businesses at prices ranging from 30,000 - 35,000 VND/kg.

Regarding the trend of buying original lychees, which is very popular nowadays, Mr. Men said that his cooperative alone has sold 50 lychee trees. Most of these lychee trees are 30-35 years old.

“ The care work will be applied to the remaining trees. When the season is ripe, buyers will come to pick and harvest the lychees on the purchased trees. Each lychee tree costs from 7-10 million VND/tree. Each lychee tree yields from 150 - 200 kg. Among the buyers, there are many VIPs, officials, local leaders, and ministries. The garden owner is very happy that customers increasingly like to order original lychee trees. Right from the beginning of the season, many customers called to discuss and finalize prices with the garden owner ," Mr. Men added.

In addition, many tourists also come to experience the lychee garden, because of their love for it, they spend money to buy the whole tree. After the lychee trees are sold, the garden owner will put a sign with the buyer's name right under the tree. When the fruit is ripe, the garden owner will call to notify customers so they can arrange a time to come and harvest, and can also combine the tourism experience. Currently, there are travel companies that buy lychee trees separately to serve their tours right at the lychee garden.

Mr. Tran Van Hanh in Giap Son commune, Luc Ngan district is one of the pioneers in linking with businesses to build a lychee garden tourism model and sell whole lychees to tourists.

According to Mr. Hanh, the lychee garden experience tours were organized and exploited from mid-March, when the lychee flowers were just beginning to bloom. Since then, Mr. Hanh's garden has continuously welcomed groups of visitors. The experience activities include taking photos and camping. The garden owner will personally act as a tour guide and present the process of caring for and producing lychees, along with funny stories about the local lychee season.

A lychee tree that is over 30 years old.

Bac Giang lychee season forecast to be bumper

Due to favorable weather conditions, Luc Ngan's 2023 lychee crop is expected to be a bumper crop. With an area of ​​17,357 hectares (an increase of 1,607 hectares compared to 2022), this year's output is estimated at about 98,000 tons (of which early-ripening lychee is about 25,000 tons, main-season lychee is about 73,000 tons); harvest time starts from around early June to late July 2023.

Currently, the district's professional agencies are closely monitoring, grasping, and directing production activities, processing preparation; strictly managing 84 export growing area codes to markets including: China (35 codes), USA, Australia, EU (15 codes), Japan (32 codes), Thailand (2 codes). Propagating to people to strictly implement the requirements and standards on harvesting, preliminary processing, and packaging of products before selling such as cleaning leaves, cutting short stems, and removing substandard fruits.

Visitors come to visit and experience lychee garden in Luc Ngan district, Bac Giang. (Photo: NVCC)

Strengthen management of 173 export-qualified packaging facility codes of enterprises, cooperatives, and traders; combat commercial fraud, minimize sudden price increases for auxiliary goods; proactively grasp market information. The district has established working groups to go to a number of provinces, cities in the country, and border gates to discuss measures for consumption and export of lychees.

This year, Luc Ngan district has identified the main forms of consumption as selling fresh lychees and processing lychees on the spot by drying, canning, juicing... The two main markets identified by the district are export and domestic consumption. It is expected that more than 43,300 tons will be exported to the Chinese market and some other markets such as the US, Japan, Southeast Asian countries, EU countries... Of which, the Chinese market accounts for 85 - 90% of export output. Domestic consumption is about 35,000 tons concentrated in commercial centers, large wholesale markets in Hanoi , Ho Chi Minh City and Dong Nai, distributors, distribution channels...

In addition, the district also promoted consumption through e-commerce channels of about 7,000 tons; dried 9,500 tons, the remaining refrigerated, and deeply processed about 3,200 tons.

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Source: https://vtc.vn/ro-mot-mua-ca-cay-vai-thieu-gia-chuc-trieu-dong-an-cho-do-nghien-ar799164.html