Launching the cultural service product of the Imperial Archaeological Museum

(CLO) "The Imperial Capital Archaeology" is a pioneering project in combining technology and heritage, opening a model of exploiting heritage copyright to develop the cultural industry.

On December 18, in Hue City, the Hue Monuments Conservation Center, Comicola and Phygital Labs officially launched the experience area and introduced the project "Emperor's Archaeology."

“The Imperial Capital Archaeology” was initiated by a group of young people who are passionate about researching and learning about national culture and history. This product set is considered a special souvenir, imbued with Vietnamese cultural identity and close to the Gen Z generation.

Young people learn to play with the "blind box" toy. Photo: DCS

According to Mr. Hoang Viet Trung, Director of the Hue Monuments Conservation Center, "De Do Archaeological Record" is a unique collectible toy project, combining the cultural heritage of Hue, the "blind box art toy" trend and the Nomion identification technology solution with NFC (Near Field Communication) chip, a pioneer in the field of digital physics.

The product "The Imperial Capital Archaeology" carries a new generation short-range wireless connection chip containing content recreating Nguyen Dynasty treasures.

As users bring their smartphones close, exclusive digital content, including detailed information about the treasure, interactive videos and historical stories, will appear.

The archaeological experience version is specially designed with treasures encased in plaster and accompanied by archaeological simulation tools, giving participants the opportunity to explore and learn about ancient artifacts like a real archaeologist.

Meanwhile, the popular version with regular packaging can easily become a meaningful gift for friends and relatives. The products of Imperial Capital Archaeology are expected to be distributed nationwide in December 2024.

Images of 4 Nguyen Dynasty treasures integrated with NFC technology, universal digital identification, blockchain... Photo: Le My

The launch of the “Emperor Capital Archaeological Record” project marks an important step forward in the work of preserving and promoting the value of cultural heritage. This is a pioneering project in combining technology and heritage, opening a model of exploiting heritage copyright to develop the cultural industry, attracting the attention of young people and the community who love history and culture.

The Vu

Source: https://www.congluan.vn/ra-mat-san-pham-dich-vu-van-hoa-de-do-khao-co-ky-post326274.html