One year after Inflowing Fashion and Art Week in June 2022, Creative Director Cuong Dam decided to collaborate with Quynh Anh Shyn on the Rendezous project taking place on August 8 at the Hanoi Opera House.
The famous fashionista will take on the role of “The Face of C.Dam” with the desire to spread the message of Vietnamese fashion to young people in the country as well as promote it to international friends.
Quynh Anh Shyn became The Face in C.Dam's show.
Rendezous is C.Dam's second project, marking the brand's strong shift towards streetwear, genderless fashion and breaking stereotypes.
Still inspired by the futuristic and contemporary, Rendezous tells the creative story and fashion language through the theme of Multiverse Appointment.
In the series of projects starting with a show on August 8, 2023, Quynh Anh Shyn was "chosen" by Creative Director Cuong Dam to become the representative face of C.Dam, promising to create an explosion in the fashion world as well as the media, through the harmony of style and unique creative ideas.
Quynh Anh Shyn is no longer a strange name in the fashion world, especially for the Millennial-Z generation. Conquering the world's top fashion capitals (New York, London, Paris, Milan Fashion Week), she has increasingly matured in style, as well as asserted her increasingly solid position on the journey to becoming a high-end fashion influencer in the region and internationally.
Sharing about the opportunity to collaborate with C.Dam, Quynh Anh Shyn said that this was the first time she experienced a new role, so she was extremely excited because C.Dam is one of her favorite local fashion brands. She also admired the fashion thinking of Creative Director Cuong Dam and found many similarities between the two.
“I have had a long time in contact with and using C.Dam's designs, all of which bring comfort, peace of mind in terms of style, each seam is very neat and sophisticated. In particular, C.Dam pays great attention to product materials, so when I wear the designs, I am quite satisfied and confident to accompany each other in this combination" - Quynh Anh Shyn said.
Creative Director Cuong Dam and Quynh Anh Shyn.
Through the “collaboration” with C.Dam, Quynh Anh Shyn hopes to open up her own fashion “universe”, where she shares her perspectives, current fashion path as well as future plans on the journey to affirm her own unique fashion color. She believes that Vietnamese fashion has great potential and “will be a formidable factor on the world fashion map in the future”.
The female Fashionista wishes to accompany domestic designers, create unique fashion products and spread the strong message of Vietnamese fashion to the international community.
Creative Director Cuong Dam said that recently he was attracted by Quynh Anh Shyn's energy through her mix-match style, strange makeup layout... never seen before.
“Quynh Anh Shyn’s constant transformation of her image and style proves that she does not set any limits for herself. To me, she represents a new generation in fashion, with extremely open views, close to what is currently happening in the world. It is Quynh Anh Shyn’s multifaceted fashion personality that has unleashed Cuong’s youthful creative energy, forming the Rendezous collection - Multiverse Appointment.”
Throughout the project, Quynh Anh Shyn will wear C.Dam designs and take impressive photos with the street vibe and youthful, enthusiastic spirit of Gen Z. She also appears in an important position in the show, and plans to promote C.Dam in the international market in the second half of 2023.
Linh Lan
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