Quang Ninh: Enhancing experiences, breakthrough tourism in 2025

Elevating the experience, aiming at the high-end segment

According to the report of Quang Ninh tourism industry, by the end of the first quarter of 2025, the province welcomed nearly 5.7 million visitors, an increase of 6% over the same period last year and exceeding the plan by 3%. Of which, the number of domestic visitors reached about 4.5 million, and international visitors was nearly 1.2 million, bringing in total estimated tourism revenue of up to 13,200 billion VND.

These figures not only affirm the strong attraction of Quang Ninh to domestic and foreign tourists, but also demonstrate the remarkable recovery and development of the province's tourism industry. With unique natural advantages, an increasingly complete infrastructure system and effective tourism development policies, Quang Ninh not only focuses on attracting visitors but also focuses on improving the quality of experiences and diversifying products.

Cruise ship tourists arrive in Ha Long in early 2025. Photo: QMG

With unique natural advantages, an increasingly complete infrastructure system and effective tourism development policies, Quang Ninh not only focuses on attracting visitors but also focuses on improving the quality of experience. The province is actively innovating tourism products, aiming at the high-end segment with luxurious services, promoting the advantages of Ha Long Bay and Bai Tu Long Bay. Tourists not only admire the majestic natural scenery but also have the opportunity to experience high-class cruise services, stay at coastal resorts, participate in nature exploration activities and adventure sports...

In addition, the community tourism model is also being strongly developed, giving tourists more opportunities to learn about local culture, enjoy typical cuisine and immerse themselves in the lives of local people.

In addition to efforts to improve product quality, Quang Ninh also focuses on investing in infrastructure and transportation to increase connectivity between tourist destinations. The highway, airport and seaport systems have all been upgraded, creating favorable conditions for domestic and international tourists to visit. Cruise routes have been expanded, connecting Quang Ninh with famous destinations in the region and the world, contributing to making the province a leading tourist destination in Vietnam.

Aiming to welcome 5.3 million visitors in the second quarter

In the second quarter, Quang Ninh is expected to welcome 5.3 million visitors, with total tourism revenue expected to reach VND14,720 billion. To maintain its attractiveness, Quang Ninh will organize a total of 50 special programs and events; of which, there are 20 events of international, national and provincial scale.

In particular, the April 30 - May 1 holiday will be the most exciting time with 11 major events, including: Ha Long Carnival 2025 - one of the most anticipated festivals with street parades, art performances and brilliant fireworks.

Quang Ninh People's Committee has just launched and put into service 5 tourist itineraries in Bai Tu Long Bay and 2 itineraries connecting Bai Tu Long Bay with Ha Long Bay. Photo: T. Nguyen

The province also organizes the Bach Dang Traditional Festival, Quang Ninh Ethnic Culture Festival, National Excellent Archery Championship, Aqua Warriors HaLong Bay 2025, Quang Ninh OCOP Fair - Summer 2025, Beer and Squid Cake Festival, Motorized Kite and Paragliding Festival, Ha Long City Lion and Dragon Festival, Uong Bi Summer Welcome Program and Mong Cai tourism activities series "Imprints at the Fatherland's Headland."

In addition to exciting events, Quang Ninh is focusing on digital transformation in the tourism sector to optimize the experience for tourists, improve management efficiency and promote the local image. Digital technology helps tourism businesses reach customers more easily, while providing smart services such as virtual tour guides, online booking, and electronic payments. Along with the application of technology, the province also promotes tourism on international platforms, cooperating with major tourism markets to promote the image of Quang Ninh to the world.

Thanks to comprehensive development strategies, Quang Ninh is gradually improving its position on the Vietnam tourism map, constantly innovating to bring diverse and attractive experiences, meeting the needs of domestic and international tourists. With great potential and continuous efforts, Quang Ninh promises to continue to be a top destination for tourists in the coming time.

Tuan Nguyen

Source: https://daibieunhandan.vn/quang-ninh-nang-tam-trai-nghiem-but-pha-du-lich-trong-nam-2025-post409219.html