BTO-From September 4 to 6, 2024, within the framework of the 2024 National Trade Promotion Program chaired by the Department of Trade Promotion, Ministry of Industry and Trade, the Vietnam Fruit and Vegetable Association (Vinafruit) organized for 19 Vietnamese enterprises to attend the Asia Fruit Logistica 2024, at the Asia World-Expo Convention and Exhibition Center in Hong Kong (China).
This is the largest and only specialized exhibition in Asia focusing on fresh fruits, vegetables, agricultural products and the value chain related to the industry across Asia. Accordingly, more than 750 exhibitors from over 40 countries and regions will come together to showcase the latest products and technologies, injecting new vitality into the global fresh fruit and vegetable industry.
On the side of Binh Thuan, participating in this fair, Binh Thuan Dragon Fruit Association displayed booths with products such as fresh dragon fruit, processed dragon fruit products. The purpose is to visit, exchange international fruit and vegetable markets and seek opportunities to develop the dragon fruit industry of Binh Thuan province. According to the organizers, this is an important annual fair to promote, enhance and develop the export of Vietnamese fruit products, including dragon fruit.
Mr. Huynh Canh - Chairman of Binh Thuan Dragon Fruit Association, who directly participated in the fair, said: The fair attracted about 20,000 customers. With Binh Thuan dragon fruit, the market is currently shifting, most of which is exported to the Chinese market (80%), now gradually shifting to India, Thailand, Hong Kong, especially demanding markets such as Japan, Korea, Australia, America... In the direction of development, promoting the image of dragon fruit widely, the dragon fruit market will have the advantage of expanding the market and not being completely dependent on the Chinese market in the near future.
Previously, in March 2023, Binh Thuan dragon fruit was recognized as an Asian record (according to the Asian Record Criteria for Cuisine and Specialties). Binh Thuan dragon fruit has a delicious and unique flavor and many health benefits. It is famous for its diverse dragon fruit varieties such as white, red, and purple dragon fruit with high domestic consumption and export value.
In addition to being used for daily consumption, dragon fruit is also processed into other products such as dried dragon fruit, wine, vinegar, jam, and fruit juice. In addition, the geographical indication "Binh Thuan Dragon Fruit" is currently protected by the European Union (EU). The image and trademark "Binh Thuan DRAGON FRUIT" have been registered and agreed to be protected by 13 countries and territories, such as: the United States, the United Kingdom, Germany, France, the Netherlands, Japan, Korea, China, Malaysia, Indonesia, Taiwan, Singapore and Thailand.
Currently, the whole province has over 24,000 hectares of dragon fruit, of which nearly 8,600 hectares are certified to meet VietGAP standards.
Source: https://baobinhthuan.com.vn/quang-ba-thanh-long-binh-thuan-tai-hoi-cho-rau-qua-quoc-te-a-chau-123753.html
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