Promote tourism from cultural events

Organizing cultural events is identified as an important factor in introducing, promoting tourism and creating the most effective attraction for tourists. Therefore, in recent times, localities, areas and tourist spots in the province have actively organized a series of unique cultural events, leaving a deep impression on friends and tourists.

Promote tourism from cultural events Thanh Hoa City organized a calligraphy performance and calligraphy at the beginning of the year at the Uncle Ho Memorial Cultural Area.

Thanh Hoa City has rich cultural resources and strong identity. This is a great resource to promote tourism development. However, if we only rely on the available potential without exploiting the value of the destination, creating more tourism products to enhance the experience for tourists, it will be very difficult to attract a large number of tourists, especially international tourists. Therefore, in order to improve the effectiveness of tourism promotion and create more attractiveness for tourists, Thanh Hoa City has focused on organizing many unique cultural activities, many traditional folk games and performances. Since the beginning of 2024, many cultural activities have taken place in the city such as calligraphy performances, organizing painting games, pottery making, lantern making, clay figurine making, weekly Saturday night art programs... held at Hoi An Park. "Old Tet in the ancient village" activity at Dong Son ancient village; Wrapping banh chung, asking for calligraphy, lighting a campfire at Tien Son cave... also took place enthusiastically. All activities were professionally organized, attracting a large number of people and tourists to participate. From now until the end of the year, the city has planned to organize cultural events, especially highlight events, such as "Thanh Hoa City - Hoi An City Cultural Week" in 2024 taking place at Hoi An Park from April 26 to May 1 with many rich and attractive cultural, artistic and sports activities; opening Phan Chu Trinh walking street and Lam Son Square cultural space to create a space and environment to organize cultural, artistic, commercial and service activities to meet the needs of people and tourists... Through these activities, not only will a joyful and exciting atmosphere be created for people and tourists, but it will also be an opportunity to promote the beautiful places and traditional cultural features of the city to many domestic and international friends.

Promoting tourism through cultural events to enhance the experience for visitors is also one of the ways that Nghi Son town has been interested in implementing. Therefore, for many years now, the locality has devoted a lot of resources to regularly and continuously organize a series of cultural events throughout the four seasons, with many unique and attractive activities such as traditional festivals, games, folk performances, Nghi Son Sea Tourism Festival... Notably, activities promoting local cultural values associated with tourism promotion activities are quickly updated on the town's website, mass media such as newspapers, radio and social networking sites Facebook, Zalo... attracting the attention of a large number of people and tourists. Thereby, contributing to creating a highlight to attract tourists and investors to the town, contributing to promoting socio-economic development in a sustainable direction.

In recent times, localities, areas and tourist attractions in the province have actively organized cultural events, such as festivals, games, folk performances, art programs... to attract tourists. Notably, the events and programs have been invested in a systematic manner in terms of content, scale, organization time and connection with other destinations in the province. Thanks to that, it has contributed to promoting the local image more strongly, increasing the number of visitors staying and visiting when participating in the event, promoting tourism growth. According to the plan, in 2024, localities, areas and tourist attractions in the province will organize 145 cultural, sports and tourism events. Of which, there are 85 cultural events, 30 sports events and 30 tourism events organized throughout the four seasons. Spring is associated with traditional festivals such as: Cua Dat Temple Festival, Am Tien Festival, Buffalo Offering Festival to Heaven... Summer is highlighted with events at coastal tourist areas and destinations: Sam Son, Hai Tien, Hai Hoa, Quang Xuong coastal tourism festivals; Love Festival - Hon Trong Mai... In autumn - winter, national and international sports competitions will take place; adventure tours (trekking tours) will be announced... Thereby, contributing to realizing the goal that in 2024, Thanh Hoa will welcome 13.8 million visitors, with total tourism revenue reaching 32,387 billion VND.

Article and photos: Nguyen Dat

Source