Tightly manage the milk market

The city's market management force has increased inspection and control of the milk market. Photo: DVCC

The Ministry of Public Security has just cracked down on a case of producing and trading fake milk at Rance Pharma International Pharmaceutical Joint Stock Company and Hacofood Group Nutrition Pharmaceutical Joint Stock Company. The authorities determined that the ring run by the defendants produced 573 brands of powdered milk of various types for people with diabetes, kidney failure, premature babies and pregnant women with a profit of nearly 500 billion VND. The subjects discarded some input materials and replaced and added some additives. The police determined that the quality indicators of some substances were below 70% of the declared level, which is enough to be identified as fake goods.

When information about fake milk powder was widely publicized, many consumers began to re-examine the products they were using. Mr. Nguyen Sang (Hoa Vang district) just discovered that he had been using fake milk for the past month. “The reason I chose this type of milk is because it was advertised as a product of a large company, suitable for the elderly, guaranteed quality and had inspection papers. I bought this box of milk for 500,000 VND, and I have stopped drinking this milk completely. I hope there are no dangerous chemicals in the milk. From now on, I will only choose large, reputable brands to ensure health safety,” said Mr. Sang.

Meanwhile, on social networking groups, the topic of milk attracts many parents who feed their children with formula milk. Many people express confusion and do not know which type to use to ensure quality. According to many mothers with young children, the current milk market has hundreds of brands, and the names of the milk types are quite similar, so it is easy to confuse. Ms. Nguyen Thi Hoa (Hai Chau district) said that she has always used formula milk for her baby since birth. "Every time I buy milk for my child, I read and research information, carefully check the barcode and anti-counterfeit stamps. However, with real and fake milk mixed like this, even careful consumers can easily buy fake goods, because it is very difficult to distinguish between real and fake goods," Ms. Hoa shared.

According to the Department of Domestic Market Management and Development (Ministry of Industry and Trade), the reason why a large number of counterfeit products "smuggled" into the market for a long time without being detected is because of the businesses' response when carrying out procedures and business documents in full compliance with current legal regulations to cover up violations; of the products that can only be detected when tested and the products have not yet received any violations from consumers to be able to take samples for testing.

These businesses choose to sell products that are not distributed through supermarket systems, official agents or controlled retail chains, but are mainly consumed through marketing and direct sales to consumers through blending in and disguising themselves in specialized seminars, hospitals and clinics. In addition, businesses also hire a number of celebrities, movie actors, and models who have influence on society and the online community to advertise and sell directly to consumers through advertising channels on social networks to avoid and make it difficult for the supervision and inspection work of functional agencies.

To proactively prevent the production, trade and consumption of fake milk in Da Nang city, on April 17, the Da Nang Market Management Department (Department of Industry and Trade) issued an official dispatch requesting its market management teams to strengthen the management of the area, grasp the business situation of dairy products in the area managed by the team, proactively coordinate with relevant authorities to organize surprise inspections when detecting cases with signs of violations in the trading of fake milk, milk of unknown origin, smuggled milk... At the same time, coordinate with authorities in the city (Department of Health, Food Safety Management Board...) to inspect food production and trading establishments; step up the inspection of circulation and distribution activities of dairy products on retail channels, small retailers, grocery stores, supermarkets, agents in the city, sales channels through social networking sites such as Facebook, Zalo, Tiktok...

Through inspection and control work combined with propaganda work to business units, people in the city do not participate in activities of buying and selling milk products of unknown origin, smuggled milk. Also according to recommendations from functional sectors, to avoid buying fake milk, people should choose to buy milk at reputable addresses such as supermarkets, stores with clear origin, full invoices and documents; check labels, origin, expiration date...

Prime Minister Pham Minh Chinh signed and issued Official Dispatch No. 40/CD-TTG dated April 17, 2025 on handling the case of production and distribution of fake milk. Accordingly, the Prime Minister requested the Ministry of Industry and Trade to strengthen market management, promptly detect, prevent and strictly handle acts of production and trading of fake food, including fake milk. People's Committees of provinces and centrally run cities focus on directing the implementation of reviewing and inspecting the implementation of regulations on ensuring food safety of dairy products in the area, strictly handling violations in accordance with regulations.

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Source: https://baodanang.vn/kinhte/202504/quan-ly-chat-che-thi-truong-sua-4005715/