Forbes Vietnam honored PNJ in the "Top 25 leading personal and industrial consumer goods brands" on October 17.
The 2023 Brand Conference was held in Ho Chi Minh City. Forbes Vietnam ranked PNJ third in the list, continuing to lead the personal consumer goods industry. The company is also the only jewelry brand in the Top 25. The brand value in 2023 reached 130 million USD, nearly 2.5 times higher than in 2016.
25 businesses honored by Forbes Vietnam this time. Photo: Viet Hung
For the 8th consecutive year, Forbes Vietnam has voted for "Top 25 leading personal and industrial consumer goods brands" and for the third year, it has been divided by sector.
As a general rule, a company's profits are generated from tangible and intangible assets. Therefore, a company's brand contributes to its profits, which helps determine its brand value.
PNJ representative said that to achieve the above results, throughout the past time, the company's leadership and staff have continuously innovated and repositioned the brand. At the same time, there are activities to expand customer segments according to psychology and consumer trends.
The unit also advocates improving and optimizing operations, continuously opening new stores, improving the distribution network, and increasing the accuracy of marketing strategies.
Mr. Nguyen Khoa Hong Thanh - Senior Marketing Director of PNJ - received the trophy from the organizing committee. Photo: Viet Hung
In recent years, PNJ's brand building activities have made a new mark. With a series of strategic changes, the company wants to create demand and guide consumer habits on special occasions throughout the year. A typical example is the campaign "Trao nhau nguoi nguoi nguoi moi, te mot doi" (Trao nhau nguoi nguoi nguoi nguoi dan tron), accompanying Duc Phuc and group 911 in the MV Em dong y (I do), emphasizing the meaning of the proposal moment.
On the occasion of Vietnamese Family Day, the unit collaborated with Truc Nhan to release the MV "Cham gan them thuong" , conveying a positive message about family love and connecting family members.
The company also promotes its identity in markets with room for growth, with the program "Journey of Jewelry Across Vietnam - Radiant Beauty of Everyday Life". The brand representative said that they want to bring the product closer to consumers, inspiring each person to be confident in their own beauty.
MV "Close to love" honors family affection. Photo: Thanh Trang.
To date, PNJ owns a multi-channel sales system, reaching users comprehensively through 400 stores nationwide. The unit also operates strongly on e-commerce platforms, websites, social...
Business leaders also focus on digital transformation and technology application, considering it the "key" to flexible innovation, promoting the provision of 4.0 purchasing solutions, thereby contributing to improving customer experience.
For 9 consecutive times, PNJ has been honored by Forbes Vietnam as "Top 50 Best Listed Enterprises"; received the "Retail Marketing Initiative of the Year" award from Retail Asia. Brand Finance recognized the unit as "Vietnam's Most Valuable Jewelry Brand" (428.43 million USD, up 17% compared to 2022).
Van Phat
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