At the ceremony, Mr. Ngo Viet Trung - Director of the Department of Insurance Management and Supervision, Ministry of Finance sent his congratulations to the Board of Directors and all staff of PJICO on the occasion of the launch of the new brand identity. Mr. Trung commented: “The launch of the new brand identity has demonstrated PJICO's strong commitment to innovation and development. I believe that under the new brand mark, PJICO will grow stronger, better meet the diverse needs of people and businesses, and bring more value to customers”.

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Mr. Ngo Viet Trung - Director of the Department of Insurance Management and Supervision, Ministry of Finance spoke
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Petrolimex Chairman of the Board of Directors Pham Van Thanh speaks

Expressing the philosophy of "Serving from the heart"

PJICO has accompanied tens of millions of individual customers and business organizations with its traditional and familiar blue and orange logo. That familiarity and trust have built PJICO - the leading prestigious non-life insurance brand in Vietnam. Approaching its 30th birthday, PJICO announced a change in its brand identity to prepare for a new stage of development.

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PJICO’s new logo is a creative depiction of the word “PJICO” designed firmly with the graceful, lively lines of the heart symbol; representing a brand dedicated from the inside, to a PJICO loved from the outside. The heart symbol conveys a commitment to deep care and trustworthy companionship; along with the tick mark is a guarantee for millions of customers’ trust and love, affirming the philosophy of “Serving from the heart” that PJICO always pursues.

The new logo has the main color deep blue, inherited from the traditional blue, representing the spirit of PJICO on the new journey, harmoniously combined with cyan blue - the color of youthful, modern technology, bringing new energy to the brand. This also shows that PJICO is always in tune with the digital transformation wave of the times, creating a sustainable green future.

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PJICO's Board of Directors at the ceremony to launch the new brand identity

Mr. Pham Thanh Hai - Chairman of PJICO Board of Directors said: "With the message "Serving from the heart", the new brand identity is a mirror reflecting the development philosophy of the corporation: every action, every service that PJICO performs comes from a sincere heart".

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PJICO Chairman of Board of Directors Pham Thanh Hai speaks

“PJICO identifies sustainable development as the foundation and pillar for the enterprise to optimize operational efficiency, harmonize interests among investors, shareholders, and customers, and at the same time fulfill social responsibility, spreading good values ​​to the community. With this change, PJICO will move forward more strongly, becoming a symbol of trust and quality in the insurance industry,” added Mr. Pham Thanh Hai.

The launch of the new brand identity demonstrates PJICO’s strong commitment to innovation and development. Under the new brand identity, PJICO is believed to grow stronger, better meet the diverse needs of people and businesses, and bring more value to customers.

In the first 6 months of the year, PJICO completed 65.8% of the year's profit plan.

Along with the launch event of the new brand identity, PJICO held a preliminary review of business activities in the first 6 months of 2024 with positive results, many targets exceeded the plan.

Accordingly, PJICO's total revenue in the first 6 months of 2024 is estimated at VND 2,546 billion, completing 53.4% ​​of the yearly plan, of which: original insurance revenue is estimated at VND 2,154 billion, completing 53.6% of the plan, up 7.5% over the same period in 2023.

In particular, thanks to good control of investment and financial activities, and promotion of exploitation of new insurance products, PJICO's pre-tax profit in the first 6 months of the year has completed 65.8% of the shareholders' meeting plan, estimated at 190 billion VND.

Although the insurance market in 2024 still faces many difficulties and the economy has not fully recovered, with the strength of a reputable non-life insurance business unit and an advantage in market share, some of PJICO's core business segments continue to achieve high growth compared to the same period in 2023.

With the launch of a new brand identity and positive business results, PJICO demonstrates its long-term vision and efforts to promote its digital transformation strategy, aiming towards the corporation's sustainable development goals.

The Dinh