Strong friendship between bank and customer
On a chilly day at the end of 2022, about 70 guests were invited to a warm party with the theme "40 years of a journey". The host of the party - a couple who have been together for four decades - organized this event with the desire to look back on their long journey with their loved ones. Along with a specially composed song, the guests watched an emotional documentary about the lives of the two main characters.
Amidst the emotional tears, there was a special guest: Ms. Bui Thi Thanh Hien , Deputy Head of Customer Service, SHB Business Center. She attended not only as a regular customer of the bank, but also as a close friend who has accompanied them for many years.
When she received the invitation to attend the party, Ms. Hien was very surprised. "Even now, every time I think about it, I feel very emotional. After many years of accompanying, customers have considered me a close friend and given me the opportunity to share the most memorable moments in their lives," Ms. Hien expressed.
The strings that bind
At the Cau Dien Transaction Office, SHB Ha Thanh Branch, many employees here still remember the heartfelt poem written by a customer on the occasion of Vietnamese Women's Day (October 20). Ms. Nguyen Thi Thu, former Deputy Director of the branch, now Deputy Director in charge of Regional Business Development, Retail Banking Division said: "When receiving this poem, everyone felt very happy and joyful. We were happy not because it was a poem but because we felt the sincere feelings that the customer had for us", Ms. Thu said and shared more "not only did he write a poem, he also introduced many customers to us".
According to Ms. Thu, the connection between customers and staff in Ha Thanh branch in particular and SHB in general comes from the dedication and fostered understanding of each other. "Only when you understand customers, can you advise suitable products and connect them to become like family."
With the understanding of customers and dedication of SHB staff, many stories of SHB staff helping customers avoid fraud are still recorded and spread at SHB branches nationwide.
At SHB's office, the slogan "Serving from the Heart" is always hung in the most prominent and visible place. This is not only a slogan but has become a guiding principle in all activities of the bank.
SHB General Director Ngo Thu Ha emphasized: "The bank's DNA comes from human values". With this philosophy, SHB not only provides financial services but also focuses on sincerity and responsibility to customers.
For a strong Vietnam
Throughout more than 30 years of development, SHB has affirmed its position in the Vietnamese financial market, while reaching out to the regional and international markets. SHB has been and is a trusted companion of millions of individual and corporate customers.
From personal financial plans, business projects to big development goals, SHB is always ready to help customers overcome all challenges to conquer goals and reach new heights. With SHB's timely support, many businesses have recovered from the "storm", operating stably and developing.
In parallel with business activities, SHB always actively spreads the Heart of Love to all parts of the country. Including contributing to the Program to support the elimination of temporary and dilapidated houses for poor and near-poor households nationwide and implementing interest exemption and reduction for customers, supporting people affected by storms and floods, estimated at nearly 150 billion VND.
SHB always actively spreads love to all parts of the country
SHB has become a symbol of continuous growth, always present at important milestones of the country through each stage of development. The bank is always ready to accompany the important decisions of the country. In the future, SHB will continue to be steadfast on the chosen path, contributing to building the future of the country, for a strong Vietnam.
Source: https://thanhnien.vn/phung-su-tu-tam-gan-ket-ben-vung-185250306162018658.htm
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