Billion-dollar market

Market day. Photo: PHU THIEN

Regularly from the 1st to the 3rd of each month, businesses and groups of households growing Ngoc Linh ginseng in Tra Linh, Tra Nam, Tra Cang, and Tra Tap communes bring their ginseng to sell at the market.

From early morning, locals and businesses bring Ngoc Linh ginseng to the market to sell. Photo: NGAN THANH

Each market session attracts thousands of visitors and shoppers. Statistics show that the lowest-grossing session generated 3 billion VND, while the highest-grossing sessions reached 12 billion VND. The most recent market session, from August 1-3, 2024, saw a 20-30% drop in ginseng prices, yet still attracted over 5,000 visitors and shoppers, generating over 7 billion VND in revenue. Of that, approximately 70 kg of Ngoc Linh ginseng roots alone sold, bringing in over 6 billion VND.

Before bringing Ngoc Linh ginseng to the market, all individuals and businesses must bring it to an appraisal team for quality and origin verification, as well as weight determination. Photo: NGAN THANH

Ginseng sold at the market is still in its original form, with roots and tubers intact; some even have the entire plant, fruit, root, and stem. PHOTO: NGAN THANH

An employee of a business introduces Ngoc Linh ginseng. Photo: NGAN THANH

Tourists and locals visit and shop. PHOTO: NGAN THANH

Mr. Ho Nguyen Hai, from Ho Chi Minh City, examines a ginseng root over 10 years old. Photo: NGAN THANH

Customers choose Ngoc Linh ginseng to buy. PHOTO: NGAN THANH

Mr. Dinh Hong Thang, from Tra Linh commune, sold a ginseng plant over 20 years old, weighing nearly 1kg and consisting of 9 branches, for 860 million VND to a buyer in Hanoi . Photo: NGAN THANH

Little girl Tra Linh brings ginseng to the market. Photo: PHU THIEN

Source: https://baoquangnam.vn/phien-cho-tien-ty-3139354.html