Understanding local culture, constantly developing people and technology, and improving operational efficiency, according to the CEO of Grab Vietnam, are important strategies that create strong progress for this business in the Vietnamese market.
Understanding local culture
“Hyper-localization” is the first phrase that Mr. Alejandro Osorio - CEO of Grab Vietnam mentioned every time he shared about the key to Grab’s success. This process not only takes place throughout Southeast Asia, but is also focused on in Vietnam.
"Vietnam is a highly demanding market and each locality has different needs. Understanding the locality helps us develop and provide the most suitable solutions and services for both users and partners.", Mr. Alejandro Osorio emphasized.
Therefore, 10 years ago when it first came to Vietnam, realizing that cash was the most popular payment method for Vietnamese people, Grab immediately implemented additional cash payment methods. Meanwhile, at that time, some other applications prioritized card payment methods.
By the end of 2014, Grab continued to launch the GrabBike service and was widely accepted by Vietnamese people with the affectionate name "technology motorbike taxi". Few people know that this is a service born in Vietnam from a deep understanding of the habits and convenience of traveling by motorbike of the local people. Prioritizing this compact vehicle helps people easily go to every small alley, which is a characteristic of Vietnamese urban areas. From a service exclusively for the Vietnamese market, GrabBike was so successful that Grab later expanded to other countries such as Indonesia, Thailand and Myanmar.
In 2024, Grab 2-wheel driver partners will have 30% more trips per hour online on Grab compared to 2024.
Not only in the field of transportation, Grab continues to research and develop many solutions suitable for consumer needs in the field of food delivery. Notably, the Grab Ngon Re program not only helps users have "delicious, cheap" meals when they need to tighten their wallets, but also helps restaurant partners have the opportunity to increase revenue. At the same time, driver partners also have more orders to increase income opportunities.
Sharing about the next plan in the "hyper-localization" strategy, Grab's CEO said: "We often travel across Vietnam, directly observe and listen to opinions from the community and partners, including complaints. After that, we will continue to improve or develop new local, suitable solutions."
Talented staff
Talking about the staff, Mr. Alejandro Osorio proudly said that the staff working at Grab Vietnam not only have good skills and high working efficiency, but are also always dedicated and enthusiastic to best serve users and partners.
To build a talented workforce, Grab Vietnam CEO explained that an equal, diverse, fair and inclusive working environment is the "key" to unlocking and developing the potential of each employee. Moreover, it is rare for a technology company to have more than 50% of its leadership team being women like Grab. This balance has helped each decision and each service of Grab to be considered based on a multi-dimensional and objective perspective to work towards the ultimate common goal.
In order to enhance technological capacity and develop domestic technology talents, Grab's Research and Development (R&D) center was officially opened in Ho Chi Minh City in 2017. "The R&D center is still growing strongly and is a highlight in Grab's technology strategy, demonstrating our commitment to enhancing the capacity of technology talents in Vietnam, while continuously developing features and solutions to serve the people of Vietnam and the Southeast Asian region.", Mr. Alejandro Osorio shared.
Optimize operational efficiency
After a decade in Vietnam, Grab has developed into an ecosystem with more than 15 types of services, users always have a reason to use Grab. As more and more people use Grab's services, driver partners have more rides and orders, which also means more income opportunities. For merchant partners, especially small shops and stores, they have more orders to increase revenue.
This incentivizes partners to serve customers better and faster, creating opportunities for Grab to operate the platform effectively and provide new features and services to users. This cycle repeats continuously, bringing benefits to everyone participating in the platform, from users to partners.
Mr. Alejandro Osorio shares about Grab's 10-year journey in Vietnam
According to the CEO of Grab Vietnam, constantly innovating and providing a variety of digital services to many user segments is another "secret" behind the success of this business. At any given time, there are always hundreds of experiments being deployed on the Grab application.
Developing and leveraging those advantages, after 10 years in Vietnam, Grab has become an indispensable super app in the daily lives of many Vietnamese people, while building a solid foundation for long-term development. "We aim for a future where every Vietnamese person can benefit from the digital economy and no one is left behind" - Alejandro Osorio added.
Source: https://www.baogiaothong.vn/phia-sau-thanh-cong-cua-grab-sau-mot-thap-ky-tai-viet-nam-192241115134125121.htm
Comment (0)