E-commerce Development: Don't Destabilize the Market

Chairman of Thai Nguyen Provincial People's Committee Nguyen Huy Dung and delegates visited the Thai Nguyen product booth promoted on Shopee e-commerce platform, January 7, 2025.

In 2024, Thai Nguyen province's e-commerce recorded a growth rate of 20%, surpassing the national average. The province's e-commerce sales currently account for about 10% of total retail sales of goods and consumer service revenue. This reflects the strong development of online distribution channels, especially in the consumer and agricultural sectors.

Recently, Thai Nguyen province has implemented many activities to support businesses and people in developing e-commerce. One of the notable activities is coordinating with TikTok Vietnam to organize trade promotion programs, introduce and connect product consumption on this platform.

Thai Nguyen is also the first province in the country to launch a provincial product booth on the Shopee e-commerce platform. This booth not only helps promote typical products such as tea and rice, but also creates opportunities for thousands of businesses, cooperatives, and business households to access the online market. The goal is that by the end of June 2025, 100% of businesses and business households in the province with potential products will establish and effectively maintain online sales channels on the e-commerce platform.

However, one of the biggest problems facing state management agencies in the province today is how to ensure the sustainable development of e-commerce. This includes protecting consumers from fraudulent acts, counterfeit goods and poor quality goods online.

Furthermore, with the emergence of cross-border trading platforms, tax management and control of these electronic transactions are also posing a significant challenge.

Representatives of Thai Nguyen province and Shopee Vietnam Co., Ltd. signed a Memorandum of Understanding on e-commerce cooperation, January 2025.

Therefore, the Chairman of the Thai Nguyen Provincial People's Committee requested the relevant agencies to strengthen the dissemination of the Law on Electronic Transactions, the Government 's decrees on e-commerce and regulations on protecting consumer rights in cyberspace. This will help businesses and people better understand the regulations, rights and obligations when participating in e-commerce activities.

In addition, the authorities need to coordinate closely in monitoring and inspecting e-commerce activities. Commercial fraud and the sale of counterfeit and poor quality goods must be strictly handled to protect consumer rights and maintain social order.

Departments, branches and sectors in the province are also required to strengthen cooperation, jointly improve management capacity and ensure fairness in business activities on digital platforms.

The Chairman of the Provincial People's Committee directed the Department of Industry and Trade, the Provincial Police, the Department of Science and Technology and other functional agencies to immediately implement specific measures such as: Increasing support for businesses to apply e-commerce to improve production and business efficiency, implementing human resource training programs on e-commerce and organizing product promotion activities on international e-commerce platforms such as Shopee.

In particular, it is necessary to promote the development of livestream sales rooms and support cooperatives and small and medium-sized enterprises in participating in e-commerce activities. This not only helps businesses promote their products but also helps people and business households seize opportunities from digital platforms to develop the economy.

Consumers can easily find and buy Thai Nguyen's typical products with just a few simple steps on their phones or computers. Photo: TL

An indispensable factor in the development of e-commerce is human resource training. Universities in Thai Nguyen will play an important role in training and fostering knowledge about e-commerce, using artificial intelligence (AI) in e-commerce and organizing online training courses.

The directive of the Provincial People's Committee Chairman also encourages enterprises, cooperatives, and business households to participate in national and international e-commerce platforms to promote products.

Building online stores and integrating electronic payment platforms will help businesses easily reach customers and expand their markets, while contributing to promoting the province's digital economy.

With the implementation of serious state management measures and sustainable e-commerce development, Thai Nguyen is expected to become a prestigious and strong e-commerce center in the region. This will not only promote the economic development of the province but also help improve the efficiency of business operations and the quality of life of the people.

Source: https://baothainguyen.vn/kinh-te/202504/phat-trien-thuong-mai-dien-tu-khong-duoc-lam-mat-on-dinh-thi-truong-f1f3237/