Developing markets for local OCOP products

In recent times, Dinh Quan district has focused on implementing programs and activities to support OCOP products (One Commune One Product Program), strong products, and local specialty products.

Vice Chairman of the Vietnam Fatherland Front Committee of the province Vu Dinh Trung listened to the representative of Truong Giang Mushroom Production Facility (in Suoi Nho commune, Dinh Quan district) share their thoughts and aspirations in the process of implementing the OCOP Program. Photo: H. Quan

According to the Campaign Committee for Vietnamese People to Prioritize Using Vietnamese Goods (called Campaign Committee 264) of Dinh Quan district, by the end of 2024, the district will have 23 OCOP products (including 1 potential 5-star product, 9 products with 4 stars and 13 products with 3 stars). Diversifying many activities Vice Chairman of the Vietnam Fatherland Front Committee of Dinh Quan district Tran Quang Thuan said that in the past time, Dinh Quan district has always focused on developing OCOP products. At the same time, promoting activities, searching and developing markets for OCOP products associated with the process of building advanced new rural areas and model new rural areas. In particular, the Campaign Committee 264 of the district has coordinated with specialized agencies to organize propaganda on the contents of the OCOP Program to support and guide people to propose ideas, register products for classification, and proactively propose new products to participate in the annual OCOP Program. Many enterprises, cooperatives, and production facilities in the district are increasingly interested in building brands for goods and products, associating brands with product quality to find stable output for the district's OCOP products. Director of Trong Duc Cocoa Company Limited (Phu Hoa Commune) Dang Tuong Khanh said that the company's cocoa powder products have been certified as typical rural industrial products and are aiming to develop and upgrade the company's OCOP products. Currently, the company focuses on building sustainable raw material areas, investing in technology, developing marketing channels, and introducing products associated with local tourism development. Owner of Truong Giang mushroom production facility (in Suoi Nho Commune, Dinh Quan District) Nguyen Thanh Giang shared that the facility's mushroom products will be recognized as meeting OCOP standards in 2023. Meeting OCOP standards helps the facility have conditions and opportunities to expand the market and increase product value. The facility's products are supported by departments, branches and local authorities, connecting trade promotion activities inside and outside the province, thereby helping to promote and introduce the facility's OCOP wood ear mushroom products to consumers. "I hope to receive more support from the locality and related units in promoting trade promotion activities and connecting trade. From there, creating conditions to expand the brand, as well as access loans to open factories, warehouses, hire workers and import machinery to develop production scale, product quality, especially the OCOP standard wood ear mushroom product line" - Mr. Giang expressed. In the past time, Dinh Quan district has implemented support to introduce OCOP products at tourism businesses in the district; Developing tourism products and services associated with community tourism... Strengthening channels for promoting and introducing products Vice Chairman of the Vietnam Fatherland Front Committee of Dinh Quan district Tran Quang Thuan added that in the coming time, the District 264 Mobilization Committee will continue to strengthen propaganda about the OCOP Program , guide the community to propose product ideas, register products to participate in classification, and proactively propose new products to participate in the OCOP Program. At the same time, coordinate with related units to promote and introduce to connect product consumption, introduce good models and practices of economic organizations and production units participating in the OCOP Program. The district will mobilize and encourage enterprises, cooperatives, cooperative groups, and production establishments to increase promotional activities in many forms to promote product consumption through social networking sites, private websites, leaflets, etc. in introducing products and sales services. Mr. Nguyen Thanh Giang expressed that the most difficult problem is product consumption. If the output is stable and especially the output of mushroom products meeting OCOP standards is better, it will help the facility a lot in improving competitiveness and developing a stable consumption market. Vice Chairman of the Vietnam Fatherland Front Committee of the province, Deputy Head of the Standing Committee of the Steering Committee for the Campaign for Vietnamese People to Prioritize Using Vietnamese Goods (Steering Committee 264) of the province, Vu Dinh Trung, shared that the Steering Committee 264 of Dinh Quan district needs to find solutions to remove difficulties for related OCOP entities in borrowing capital with preferential interest rates to invest in technology, expand production lines, build warehouses, etc. At the same time, the locality needs to continue to support OCOP entities in upgrading and perfecting products, focusing on innovating and improving technology, production processes, improving product quality, improving designs, ensuring traceability; expanding distribution channels, promoting e-commerce channels, etc.

Navy - Dan Nhi

Source: https://baodongnai.com.vn/trang-dia-phuong/202501/phat-trien-thi-truong-cho-san-pham-ocop-cua-dia-phuong-eb6535a/