Developing convenient product lines: A new direction

Products such as instant medicine, tea bags, concentrated herbal drinks, liquid ginseng, instant coffee, filter coffee bags, paper filter coffee, peppercorns with grinders, ginger lozenges, etc. have become increasingly available on the market.

Mr. Vo Thanh Tuan - Director of Nhat Nong Gia Lai Company Limited (Ia Phang Commune, Chu Puh District) shared: "Convenience is not simply the ease of using the product but also includes the factor of saving time, quickly meeting needs and adapting to busy life. Convenient products are often compact in design, easy to carry and use quickly.

Therefore, as soon as I started producing products from ginger, artichoke, ginseng, and honey, I learned about similar products on the market and the consumer needs of customers and realized that I had to create a difference to be able to compete. Instead of jars or bottles, I packaged them in the form of water bars so that when using them, customers just need to open the package and drink it right away."

Many products with typical characteristics of the province have been processed by manufacturers into convenient products. Photo: VT

Nowadays, convenience in consumption is becoming a key factor, deciding people's purchasing psychology. However, innovation in convenient products comes not only from improving quality but also from optimizing production processes to reduce product costs.

Ms. Nguyen Thi Thu Trang - Director of LiLa Herbal Medicine Company Limited (Tan An Commune, Dak Po District) said: When first launched on the market, the company packaged the product in tin boxes for gifts, large jars for regular customers. However, through listening to customer feedback, as well as researching competitors, it was shown that manufacturers need to diversify their product lines to keep up with market trends. Normally, convenient product lines will have higher prices, but customers still accept them.

“In May 2025, the Company will start improving its products, first making instant tea with ginseng and winter melon tea bags. When it has enough machinery and equipment and a modern production process, the Company will make cans or bottles in the form of soft drinks,” Ms. Trang informed.

Convenience products not only meet the needs of immediate use but also bring a better experience to consumers, convenient to carry and use anywhere. In addition, manufacturers also focus on creating gift products that are easy to combine to form attractive gift packages.

Ms. Nguyen Thi Phuong Nhung - Manager of the OCOP product introduction and sales store (Bien Ho Tourist Area, Pleiku City) said: "Every day, many tourists come to visit and shop at the store. Tourists tend to like to try the product before deciding to buy. This not only helps them evaluate the quality of the product but also makes them feel more comfortable and confident when spending money to buy the product.

For products without samples, customers often look for small weight products, while for products with large packaging, it is difficult to access the goods. In particular, recently, consumer demand has also increased for convenient products, not fussy in preparation, and quick to use anywhere.

According to Ms. Nhung, currently, out of about 200 products in the store, there are nearly 40 products belonging to the convenient product line that manufacturers have recently introduced to the market.

Source: https://baogialai.com.vn/phat-trien-dong-san-pham-tien-loi-huong-di-moi-post318452.html