Develop multi-channel sales to promote product consumption

Winter melon tea products of VIAGRI Agricultural Joint Stock Company, Truc Chinh commune (Truc Ninh).

Multi-channel sales is a sales method that combines both traditional and online sales through apps, sales websites; social networks (Facebook, Zalo ...); email; YouTube; e-commerce platforms (Shopee, Lazada) ... to increase the opportunity for products to reach more customers; interact with customers faster as well as reduce time and sales costs. At Thanh Nien Bach Coc Cooperative, Thanh Loi Commune (Vu Ban), in addition to a 50m2 store to serve customers directly and combine with a number of clean agricultural product stores in and outside the province, the Cooperative always focuses on selling on e-commerce platforms. Mr. Vu Minh Ngoc, Chairman of the Board of Directors of the Cooperative, said: In the modern consumption trend, e-commerce platforms help promote products fastest, most authentically and attract a large number of interested consumers. Overcoming the limitations of geographical location, costs of opening a booth, advertising compared to traditional sales methods, the product line of green tea apricot vinegar and apricot juice, salted apricot of the Cooperative has been sold on many channels at the same time: social networks, YouTube channels, Facebook, TikTok and on e-commerce trading floors. On this online business channel, the Cooperative can easily advise customers on products that suit their requirements and guide them on how to use them correctly... Thanks to that, the product reaches many potential customers both domestically and internationally. Currently, the number of orders and revenue outside the Cooperative's traditional sales channels accounts for over 70% of total revenue and has increased by about 30-40% compared to using only one traditional sales channel as before. VIAGRI Agricultural Joint Stock Company, Truc Chinh commune (Truc Ninh) is a typical unit in using multi-channel sales methods. With 5 main product lines: Lotus Root Tea, Lotus Root Starch, Arrowroot Starch, Winter Melon Tea, White Wine, the Company has introduced and sold products on major e-commerce platforms nationwide Tiki, Shopee, Lazada and directly built sales websites as well as social network interfaces Facebook, Zalo, Youtube, TikTok... Currently, the Company has 5 employees specializing in livestreaming, introducing products and closing sales orders on e-commerce trading platforms. On average, the Company processes hundreds of successful orders every day.

The business model of VIAGRI Agricultural Joint Stock Company and Thanh Nien Bach Coc Cooperative is a testament to the effectiveness of the multi-channel sales method in the current period that manufacturers and distributors of products in the province are quickly using. Enterprises, mechanical manufacturing facilities, and machine manufacturing facilities in traditional craft villages are also taking full advantage of this business opportunity because previously most of them had to establish agents and product distributors in potential markets to introduce products and provide technical support to customers; but thanks to the multi-channel sales method, manufacturers are more convenient when transacting online with consumers to consult on products, provide technical instructions on assembly as well as correct technical errors of malfunctioning machines. Therefore, most production facilities in traditional craft villages and small businesses take advantage of this to promote the consumption of goods, contribute to promoting the brand, and open up new market development directions for local products. Enterprises and manufacturing facilities have paid attention to investing in the retail segment, assigning employees in charge of supplying products directly to consumers instead of just wholesaling to traders as before.

The popularity and convenience of multi-channel sales help businesses meet the shopping needs of many customers, in line with the development trend of the economy and life, society, especially at a time when the purchasing power of the market is decreasing as it is now. However, in order to operate multi-channel sales well, businesses, production and business establishments need to standardize product quality, improve competitiveness and build specific strategies to manage production, sales as well as approach and retain customers. Many businesses have invited digital transformation experts to train employees to apply in production, business, and product promotion; standardize quality requirements, legal conditions for circulating products and focus on ensuring reputation in transactions as well as the quantity of goods supplied. To support the business community, production and business establishments, functional sectors have organized training courses, equipped with skills to develop e-commerce; Standardize services, effectively approach multi-channel retail and organize domestic and foreign trade promotion activities to connect trade, strengthen logistics connections to promote the introduction and consumption of local products. At the same time, continuously support businesses, production and trading establishments to improve product competitiveness through programs to build OCOP products, intellectual property, food traceability; apply basic quality management systems.

Article and photos: Nguyen Huong

Source: https://baonamdinh.vn/kinh-te/202503/phat-trien-da-kenhban-hang-dethuc-day-tieu-thu-san-pham-5a86f3c/