Up to now, many agricultural and rural tourism models have been effective, attracting the attention of tourists. Many villages have revived their traditional local industries and increased their value thanks to tourism development.
“Gold mine” of tourism industry
As one of the leading localities in promoting the development of agricultural and rural tourism, Hanoi has built and planned to develop 17 craft villages associated with tourism. Agricultural tourism destinations in Hanoi have received attention and investment, initially bringing positive results. A typical example is the agricultural tourism model in Giang Bien ward, Long Bien district. Experience Giang Bien tourism tour with 3 tourism products at Giang Bien farm - clean vegetable garden. These are the tour program "A day as a farmer", "Agricultural semester", "Green living - healthy living" tour.
In addition, the suburban districts of Hanoi also have many models exploiting the strengths of agriculture and rural areas. With the advantage of natural landscapes, large areas, many local products and the existence of long-standing agricultural villages, creating typical agricultural products such as roses, vegetables of Me Linh, vegetables, Dong Du guava (Gia Lam district), fruit trees such as guava, grapes, apples, grapefruit, oranges in Hoai Duc district...
Not only Hanoi, many localities across the country are also actively promoting tourism development towards green growth. Currently, some community tourism tours associated with the midland and mountainous regions of the North have become regional brands such as experience tours, visiting Moc Chau farm; tours to see terraced fields, visiting villages in Hoa Binh, Son La, Lao Cai, Lai Chau ...
In the Central region, domestic and international tourists also love tourism products that experience agricultural activities in Hoi An (Quang Nam): Tra Que vegetable village, Thanh Ha pottery village, An My vegetable village, Cu Lao Cham fishing village, Cam Nam corn village...
Ninh Thuan province is considered one of the provinces developing rural tourism associated with two types of community and ecological tourism with ecological tourism villages such as Bo Lang ethnic group, Raglai ethnic ecological village. Ninh Phuoc district has Bau Truc ancient pottery village and My Nghiep brocade weaving village, Ninh Hai district has Vinh Hy village tourism village...
Prof. Dr. Pham Thi My Dung (Institute of Rural Development Sciences - Hanoi Union of Science and Technology Associations) affirmed that the rural tourism model not only brings livelihoods to farmers but also contributes to preserving and promoting traditional cultural values, ecological landscapes and environments. On the contrary, rural tourism supports the diverse and sustainable development of tourist destinations.
Create industry connections
Although there is great potential and many localities have implemented it, many opinions say that agricultural and rural tourism is not on the right track and is not sustainable. Many products are copied from different regions, causing competition between localities. Along with that, livelihoods and the environment have not been included in community tourism development as in some tourist destinations.
In addition, the issue of ensuring the rights of tourists has not been given due attention. Localities need to strengthen the inspection of tourism business activities, especially in spontaneous tourist areas and spots. Thereby avoiding risks, ensuring safety for tourists, security and order, and environmental sanitation.
Mr. Pham Hai Quynh - Director of the Asian Tourism Development Institute, commented that the situation of haphazard, unprofessional tourism development without community participation is a worrying problem. To build and promote the brand for Vietnam's agricultural tourism products, cooperation between relevant sectors and the Ministry of Agriculture and Rural Development is needed. Help people gain knowledge about agricultural tourism. Along with that, build a supply chain of high-quality agricultural tourism products, ensuring safety. Improve the quality of accommodation so that tourists can have more experiences and interact with the lives of local people. Apply science and technology to agricultural production to increase income value and product quality.
“First of all, it is necessary to prioritize the establishment of cooperatives, including service groups. Build product lines based on unique local products, then use community strength to support homestays to complete livelihood development standards. Along with that, establish a network connecting farmers, producers and consumers to create trust in trade relations. Train farmers to know how to communicate,” said Mr. Quynh.
According to Dr. Pham Van Hoi - Director of the Center for Agricultural Ecology (Vietnam Academy of Agriculture), ecological agriculture is a solution to not only develop agriculture in the coming time, but also promote activities related to tourism development as well as other socio-cultural activities. Although there are advantages in developing rural tourism, this is still a relatively new field in our country, so managers need to build a vision and strategy to have a roadmap for implementation. This will create a driving force for strong development of tourism models.
Master Tran Minh Phuong - University of Commerce said that it is necessary to include agricultural and rural tourism planning in the overall planning of the national tourism system. Promote diversification, develop unique and different tourism products with high experience and added value. Create a space for innovation, creativity, form new, green and sustainable products, associated with the trend of returning to nature, increasing the experience and responsibility for tourists. Build and implement promotion programs, support the development of rural tourism products based on the advantages of agricultural production activities, cultural and ecological characteristics of localities; build, develop and position rural tourism destination brands. Remove difficulties in mechanisms and policies for the development of agricultural and rural tourism, especially land policies, attracting investment in tourism.
Promote the application of digital technology
According to Deputy Director of the Vietnam National Administration of Tourism Nguyen Le Phuc, the solution to quickly connect rural agricultural products to the tourist market is the application of digital technology. In addition, this is also the connection and application of traditional activities with new applications such as online advertising, online booking (for tours, homestays, cuisine, experience services...) to bring tourists the best experiences. Forming a system of smart tourist villages on the Vietnam tourism map. Along with that, building and developing distribution channels, online trading floors connecting with the market sending guests to serve specifically for promoting destinations and promoting rural tourism products. Supporting households and community tourism spots to directly register and offer rural tourism products on the basis of connecting with information channels, promoting the tourism and agricultural sectors, combined with promoting the consumption of local agricultural products through tourism activities.
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