According to the Hanoi Department of Tourism, by 2025, Hanoi aims to achieve total tourism revenue of over VND130,000 billion thanks to plans to improve the quality of tourism products and services to attract visitors.
Diversified tourism products
According to the Hanoi Department of Tourism, in 2024, the development targets of the capital's tourism industry exceeded the set plan, with the number of tourists increasing by 40.8% over the same period in 2023. The total number of visitors to Hanoi reached 27.86 million, an increase of 12.7% over 2023, including 6.35 million international visitors (including 4.47 million international visitors staying overnight), an increase of 34.4% over 2023 and 21.51 million domestic visitors, an increase of 7.5% over 2023. Total revenue from tourists reached about 110,520 billion VND, an increase of 18.3% over 2023.
In particular, in 2024, Hanoi continues to be voted and honored by prestigious tourism organizations around the world with many major awards. This shows that Hanoi is a leading tourist destination for domestic and foreign tourists. In particular, for the domestic market, Hanoi continues to affirm its position as a leader in promoting tourism development in the Red River Delta, the North as well as the whole country with many large-scale, professional, annual events such as: Hanoi Autumn Festival, Hanoi Ao Dai Tourism Festival, Hanoi Tourism Gift Festival... In addition to traditional products, Hanoi also develops many tourist routes connecting the inner city to the suburbs; community tourism, rural tourism...
In the international market, Hanoi continues to affirm its image and brand as one of the attractive and unique tourist destinations in the region as well as in the world. Hanoi is honored to receive many major awards, notably the awards: "Asia's Leading City Tourism Destination"; "World's Best Golf City Destination 2024" presented by the World Travel Awards; in the group of "100 most attractive city destinations in the world 2024" voted by the research site Euromonitor International... The system of accommodation facilities (especially 4-5 star luxury accommodation), shopping, dining, and entertainment facilities that meet the standards for serving tourists continue to ensure both quantity and quality. In 2024, the average room occupancy rate of the hotel block will reach 62%; an increase of 2.9% compared to 2023.
Ms. Dang Huong Giang - Director of Hanoi Department of Tourism said that in 2024, the capital's tourism industry has proactively and promptly implemented synchronous solutions to accelerate effective and sustainable tourism development, and has exceeded the set tourism development targets. The capital's tourism industry has proactively and creatively built a plan to develop night tourism combined with exploiting the unique cultural elements of the capital...
Innovate professional and modern tourism products
Based on the results achieved in 2024, the Hanoi Department of Tourism sets a target of attracting over 30 million visitors in 2025, an increase of 11.1% compared to 2024, over 7 million international tourists (including 5 million staying tourists), an increase of 27.3% compared to 2024 and 23 million domestic tourists, an increase of 7% compared to 2024. Total revenue from tourists reaches over 130 trillion VND, an increase of 26.1% compared to 2024.
To achieve the set goals, Ms. Dang Huong Giang said that the capital's tourism industry will continue to support units managing heritage destinations and cultural relics to build cultural and experiential tours, associated with night tourism and exploiting traditional cultural values; develop new tourism routes to the North, upgrade services in spaces and walking streets, and promote strong tourism products such as cuisine, MICE (tourism combined with seminars, conferences, exhibitions, etc.), health care; focus on developing river tourism, connecting destinations along the Red River, Duong River, etc.; strengthen connections, promote and promote domestic and international markets from the beginning of the year, in a professional, modern, branded direction, with focused and key investments to create the image of Hanoi as a high-quality destination to ensure sustainable development, making an important contribution to the economic growth of the capital.
According to Mr. Hoang The Hau - Director of Dai Viet International Tourism Company, Hanoi needs to invest heavily in accommodation infrastructure to develop the high-end segment and keep prices stable during peak season; upgrade nighttime entertainment activities; diversify activities on walking streets such as Hoan Kiem Lake, West Lake, promote high-quality entertainment services to increase the attractiveness and spending of tourists; develop the cultural industry... to compete with regional markets such as Singapore, Thailand. At the moment, customers are interested in the green tourism trend with reasonable costs and environmental friendliness. Therefore, during the upcoming Lunar New Year, Hanoi should build green tours combined with festivals. Currently, travel companies have also built tours combined with festivals at the beginning of the year such as the 236th Anniversary of Ngoc Hoi - Dong Da Victory Festival, Huong Pagoda Festival, Giong Festival at Soc Temple, Co Loa Festival, Me Linh Festival...
“With Hanoi's strong investment in festivals and measures to ensure security, order and food safety, we hope that the number of tourists during the 2025 Lunar New Year will increase by about 20% over the same period,” Mr. Hau expected.
Source: https://daidoanket.vn/du-lich-ha-noi-nam-2025-phan-dau-don-hon-30-trieu-luot-khach-10298760.html
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