GOLD BUYERS FLOW IN THE FLOWER AT DOJI GOLD FESTIVAL ON THE GOD OF WEALTH'S DAY

Buying gold for luck on the occasion of God of Wealth has become a beautiful spring tradition, with the belief that it will bring fortune and luck throughout the year. According to more than 200 DOJI jewelry centers, during the 3 days of the Gold Festival - Spring An Khang from February 5-7 (ie January 8-10), millions of visitors came to buy gold, visit, and experience cultural and festival activities throughout the system.

Bustling shopping atmosphere at jewelry centers

Over many years of organization, DOJI Gold Festival on the occasion of God of Wealth has always affirmed its attraction when for three consecutive days, jewelry centers were packed with customers.

DOJI jewelry centers welcome hundreds of visitors from 6am.

On the main day of the God of Wealth Festival (January 10), from early morning, the atmosphere at DOJI jewelry centers nationwide was extremely vibrant as more and more people poured in. Long lines of customers patiently waited their turn to own quality gold products with diverse designs, wishing for a favorable new year with abundant fortune.

Long lines of people wait to buy gold for luck, hoping for a prosperous and prosperous new year.

At the DOJI jewelry center on the "gold street" Tran Nhan Tong, Hanoi or the two large DOJI centers at 5 Le Duan, Hanoi and 81-85 Ham Nghi, Ho Chi Minh City, hundreds of visitors have been recorded since early this morning. According to the DOJI representative, predicting that the demand for buying and selling will increase on the God of Wealth day, the unit has plans to increase personnel, machinery, and goods to be able to serve people as quickly as possible.

Trading areas are separated to ensure customers' convenience in shopping.

Ms. Nguyen Thi Lan, Hanoi, a gold buyer shared: “I came here at 8 am to be able to buy gold during the day. Although there were many people lining up, DOJI’s service was very professional, and I didn’t have to wait long.”

In other major cities such as Hai Phong, Thanh Hoa, Da Nang, Hue, Dak Lak, Can Tho... DOJI Group also recorded a bustling and joyful shopping atmosphere.

Impressive variety of gold products

Every year on the occasion of God of Wealth Day, DOJI Group introduces a unique collection of gold products to celebrate the New Year. This year, inspired by the Golden Snake mascot, the Kim Ty product ecosystem has been widely welcomed and chosen by customers as a symbol of wealth and prosperity.

Kim Ty gold coins are chosen by many customers because of their beautiful design and meaning for the year 2025.

Among them, Kim Ty gold coins with 02 designs Kim Ty Chieu Tai and Kim Ty Phat Loc are sought after by many customers because of their meaningful designs, both a special mark of the year 2025 and an effective accumulated asset.

Mr. Huy Khanh, Ho Chi Minh City said: “I always trust and choose to buy DOJI gold at the beginning of the year. This year, the Kim Ty collection is really impressive, especially the chibi snake-shaped gold coin, which has both feng shui meaning and a beautiful design.”

Joy of gold

Not only is it a place to shop for gold at the beginning of the year, the Gold Festival - Spring An Khang also brings interesting surprises. The program "picking the golden apricot blossoms" attracts customers to participate, creating moments of bursting happiness when they are lucky enough to receive attractive gifts from ballpoint pens, shopping vouchers to the highest prize of a 999.9 gold ring.

Lucky customer won 999.9 gold prize at DOJI Tower Hanoi.

Ms. Nguyen Thi Thanh Huyen (Ba Dinh), one of the customers who won the “golden apricot blossom” prize at DOJI Tower, excitedly said: “Every year I participate in the DOJI Gold Festival. Previously, I only received small gifts, but this year I was so lucky to win a 999.9 gold ring. This is a great start to the new year!”

Diverse cultural space experiences

In addition to shopping, visitors can also immerse themselves in a unique cultural space with traditional activities such as palm reading, asking for calligraphy from a teacher, and participating in exciting folk games. The meaningful calligraphy words, lucky predictions for the beginning of the year, and gifts from the program have made customers extremely excited. In addition, technological activities such as Glam Cam, Wonder Touch, Amazing Tour with AR glasses, etc. also attracted a large number of customers. All of them have fully recreated the atmosphere of a Vietnamese spring festival in an urban space.

In addition, customers coming to the DOJI Gold Festival can also experience visiting the DOJI Gem Museum - an interesting destination for gem lovers. The museum is designed with a very unique cave architecture, along the cliffs in the museum are windows displaying hundreds of types of gems brought back by DOJI collectors from all over the country.

Cultural activities at the Golden Festival are popular with customers.

Over many years of organization, with its grand scale, DOJI Gold Festival has become an ideal destination to own lucky gold products and also brings rich cultural experiences, full of joy in the first days of the year for customers at more than 200 DOJI jewelry centers.

Source: https://doji.vn/nuom-nuop-nguoi-mua-vang-tai-le-hoi-vang-doji-dip-than-tai/