When did you two start the tradition of making fashion designs based on the mascot of the year?
VUNGOC&SON: The Year of the Rooster 2017 was the time when we started to incorporate the mascot of the year into our spring collection. This collection was launched right on the occasion of Lunar New Year and the image of the "rooster piloting an airplane" was also the beginning of this special fashion journey. Since then, every year we have devoted a lot of effort to creating unique mascot motifs based on the image of the animal representing the new year.
Two designers wear ao dai with snake mascot motifs for the 2025 Lunar New Year. VUNGOC&SON is the common name of two designers Vu Ngoc Tu (right) and Dinh Truong Tung (left)
The pattern of two snakes entwined with dahlias on spring clothes represents happiness and reunion.
In the first Tet season of making costumes with the chicken mascot motif, how did you two receive the reaction from customers and fans? What is the message and meaning of this collection?
We received so many surprises in the first season. In less than a month, all designs with the image of the Rooster Dinh Dau were completely sold out. This is the motivation for us to continue to put more effort into the collections in the following year.
The spring-summer 2017 collection with the image of a chicken flying a plane brings the meaning of luck. From the image of a chicken flying into the future, going everywhere, we send the message of a fresh departure, smooth on every journey of life to everyone.
The two designers have created 9 colorful and cheerful mascot designs for the 12 zodiac animals.
Mini dress with chicken flying into space pattern for Tet Dinh Dau 2017
What were the difficulties and advantages for you two in putting the mascot of the year on the costume?
Bringing the mascot of the year to our outfits has become a signature feature of our fashion since 2017. We have consistently and faithfully followed the idea of bringing the animals representing the new year into the designs launched during the Lunar New Year.
The most favorable and successful thing is that we have created a mark and habit for customers to wait and welcome this special pattern every year; the most difficult thing is to harmonize many factors - fashion, harmony, modernity, feng shui concepts, traditional culture... All of this is to make the wearer feel that the clothes are beautiful, suitable for their "age" and bring them luck.
Happy Dogs 2018 Year of the Dog Pattern
Rat mascot pattern for the year of the Rat 2020 on Ao Dai
Images of colorful and adorable snakes are one of the three main motifs in the fashion house's spring-summer 2025 collection.
The image of the snake in the year of the Snake is drawn graphically, using printing, embroidery, and fabric patching techniques... on many different materials and costume shapes.
Tet At Ty 2025 with the image of a snake is not inherently a gentle and beautiful image, so what are the "problems" that you two had to "solve" when putting it on the recently launched collection?
The snake mascot is the animal that took us a lot of time to complete a satisfactory design, converging all the elements.
The nature of the snake mascot is majestic and mysterious, so how to create a more gentle and artistic image of the snake is a question. We have to handle the colors down to the smallest details such as the eyes and mouth to harmonize to bring the image of a lovely snake. The pattern of a pair of snakes entwined with dahlias on the spring 2025 outfit is an image representing happiness and reunion. Fashionistas can see the image of a pair of snakes very lovely and colorful, true to the brand's DNA through modern, highly applicable designs such as freesized dresses, babydolls, bodycon dresses and traditional ao dai.
The cycle of rotation and the zodiac signs will return over time. Each animal is a different inspiration, carrying different messages and meanings. We have made patterns from 9 mascots of the year and are still waiting for the next projects, continuing the journey of 12 zodiac signs with their own colors.
Miss Hung Temple Giang My in a buffalo herd pattern ao dai design for the spring of the Lunar New Year 2021 and a dragon mascot patterned dress for the Lunar New Year 2024
In the show held at the Ho Chi Minh City Post Office, the two designers introduced designs featuring the cat mascot of the Year of the Cat 2023.
What are the memorable highlights in your and the brand's activities in 2024? What do you think about your fashion journey from the beginning to the present?
For us, 2024 is "Brilliant Youth" when, in addition to many large and small projects, the two shows Thanh Xuan and Hanh Phuc held at Saigon Station and Ho Chi Minh City General Science Library are the highlights demonstrating our efforts in the fashion journey. Looking back on the past, we feel happy and a little proud to have done our best, dedicated and spread the values of fashion and art, thereby contributing a small part in promoting cultural and tourist destinations, evoking love for the homeland through fashion projects.
Jennifer Pham and Thanh Hang wear outfits with cute pig motifs for the Year of the Pig 2019
What are the directions and projects that you two will carry out in 2025?
We are implementing the first project of 2025, the 3rd show in the series of fashion shows Thanh Xuan Ruc Ro . There are many interesting things but we want to keep it a secret to bring surprises to the audience and fans.
The brilliant designs with the five tiger motifs, the mascot of the Year of the Tiger 2022, were introduced by the designer duo in the Binh Minh fashion show.
On the occasion of the New Year of the Snake, I wish all readers of Thanh Nien Newspaper a successful, prosperous and happy new year!
Source: https://thanhnien.vn/thoi-trang-tre/ntk-viet-ghi-dau-an-voi-truyen-thong-dua-linh-vat-cua-nam-len-trang-phuc-185250123091753371.htm
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