Nissan Navara reduced by 80 million VND to "compete" with Ford Ranger sales

Video: Nissan Navara EL review in Vietnam.

According to research, some dealers in Hanoi are offering the Nissan Navara VIN 2024 EL version for 605 million VND, equivalent to a reduction of 80 million VND. The VL version is offered for 870 million VND, a reduction of 66 million VND compared to the listed price.

In addition to cash incentives, customers who buy Nissan Navara VIN 2024 will also receive additional accessories such as a bed liner and 1-year physical insurance.

It is known that this incentive program will be applied in April 2025, however, the number of cars is limited and the exterior color options are limited.

The Nissan Navara VIN 2024 pickup truck model is being discounted by some dealers from 66 - 80 million VND to stimulate sales and clear inventory.

Meanwhile, if customers buy Navara VIN 2025 cars, they will have to wait 2-4 weeks and the discount is only about 30 million VND lower.

In Vietnam, Nissan Navara competes with Ford Ranger, Toyota Hilux, Mitsubishi Triton and Isuzu D-Max. After applying incentives, the price of Nissan Navara is now lower than the listed price of its competitor Isuzu D-Max (from 650 million VND). Currently, like many other pickup trucks, Nissan Navara's biggest competitor in Vietnam is Ford Ranger.

In January 2025, Ranger continued to be the best-selling model in the segment with 1,536 vehicles sold, an increase of 40% compared to the previous month. The cumulative number for the first 3 months of 2025 was 3,762 vehicles.

In Vietnam, Nissan Navara competes with Ford Ranger, Toyota Hilux, Mitsubishi Triton and Isuzu D-Max.

Nissan Navara in Vietnam is considered an outstanding model of the Japanese brand. The car has a modern exterior, many convenient features, outstanding performance, durability, impressive fuel consumption and segment-leading smart technology.

However, Nissan Navara is often "overwhelmed" by competitors in the same segment. Therefore, it is not surprising that Nissan Navara often runs promotional programs to stimulate sales and increase competitiveness against 3 Japanese competitors: Mitsubishi Triton, Toyota Hilux and Isuzu D-Max.

Source: https://khoahocdoisong.vn/nissan-navara-giam-toi-80-trieu-dong-dua-doanh-so-ford-ranger-post268588.html