A recent report by Amazon suggests that by capturing new global consumer trends and refining sales strategies, Vietnamese businesses can maximize their chances of success in the international market, affirm their position, and build a solid foundation for long-term development.
To avoid missing out on the mid-year shopping season, Vietnamese SMEs need to optimize and develop a selective product strategy. Potential product categories include summer outdoor products, school supplies, technology accessories, and back-to-school gifts, all of which offer attractive opportunities for e-commerce sellers during this crucial period.
Garden products and outdoor furniture
The outdoor products market has seen significant growth in recent times. This trend is driven by changes in consumer lifestyles, with consumers increasingly interested in outdoor living, especially since the pandemic and the summer season.
Increased demand is being seen across key categories, including garden products, outdoor furniture and outdoor products. Across these diverse segments, common trends such as sustainability, versatility and style are shaping brands’ product strategies. Businesses are responding to consumers’ desire to enhance their outdoor experiences and create attractive living spaces outside their homes.
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| Outdoor wooden furniture products attract cross-border e-commerce market in mid-year peak season |
Garden tools and equipment
According to Statista, the gardening market is growing strongly, expected to reach $80.86 billion in market value by the end of 2024. Another study also noted that more than 80% of households in the US participate in gardening activities, showing great potential for this market.
Consumers are particularly interested in multi-purpose and high-performance gardening tools, such as folding carts, multi-purpose shovels, and adjustable pruning shears that can be used for different types of plants. In terms of gardening style, more and more consumers are pursuing aesthetics and personalization, aiming for different styles such as classic and natural, or comfortable and close. For gardening equipment, some consumers are gradually shifting from traditional gardening tools to smart, electric-powered devices and advanced technology devices that deliver high performance.
From Vietnam, many businesses and manufacturers have recognized the growing demand for garden products and started to tap into this emerging market. By taking advantage of abundant local materials such as bamboo, coconut fiber, forest moss and recycled plastic, Vietnamese sellers on Amazon have developed a range of eco-friendly gardening products.
Biodegradable plant pots, climbing plants and organic fertilizers are among the products that cater to the needs of consumers who are concerned about environmental protection. By exploiting these renewable resources and practicing sustainable production, Vietnamese businesses are taking advantage of the growing demand for green and nature-friendly garden solutions in the international market.
Summer Inspired Outdoor Furniture
The trend of remote working is changing living spaces, promoting the increasing demand for outdoor furniture that meets both quality and aesthetics. This segment mainly attracts the younger generation with financial resources, who are willing to invest in durable and beautiful furniture.
Outdoor cooking products, seating, campfires and dining areas are hot items sought after by homeowners when designing outdoor living spaces. Foldable, space-saving wooden products are also a big advantage for cross-border e-commerce, allowing Vietnamese sellers to take advantage of their position as a major exporter of wood in the world.
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| The trend of consumers buying gifts and supplies for pets is increasing, opening up great opportunities for Vietnamese businesses. |
Take advantage of back-to-school gift opportunities
Back-to-school season is a golden opportunity for e-commerce sellers to boost gift sales. Every year, product categories such as stationery, electronics, clothing, and office supplies always see high demand from students and parents.
In addition to essential items, new opportunities are opening up from the need to decorate dormitories and classrooms. Vietnamese sellers can fully exploit this growing market by providing products with creative designs and functions such as custom-designed boxes or shelves to sort things, storage and organization solutions, or DIY furniture kits for study corners.
Additionally, gift categories such as water bottles, eco-friendly lunch boxes, and interactive educational toys will appeal to parents who want to balance convenience and sustainability. By diversifying their product portfolio to meet these different gifting needs, e-commerce businesses will be able to maximize their sales potential during the back-to-school shopping season.
Not just cups, thermos bottles
Gift giving is no longer limited to special occasions – the demand for gift giving is growing steadily throughout the year. In the US alone, there are more than 10 major holidays, including Easter, Halloween and Independence Day, in addition to countless personal celebrations such as birthdays, graduations, Valentine’s Day, Mother’s Day and Father’s Day.
Online businesses need to embrace the year-round gifting trend as a sustainable sales strategy, rather than focusing solely on peak seasons, to achieve long-term growth and steady profits.
The gift market is also expanding with a wide variety of options. An analysis of the top 10,000 best-selling gift products on Amazon in 2023 shows a wide range of products from high-end electronics to personal care and homeware.
The top five categories are: Baby gear, toys, kitchenware, home goods, and food, accounting for 65% of sales of items opting for gift wrapping on Amazon in 2023.
Brands can consider personalized items such as name tags and fashionable collars, comfortable pet beds, or interactive toys such as puzzle bowls and chew toys. Consumables such as premium pet snacks or wet food are also a promising way to tap into this growing market. By diversifying their pet gifting options to cater to the sentimental value that pet owners have for their furry friends, businesses can effectively capitalize on the growing demand for this birthday gift segment.
Retailers with good pricing strategies, diverse product portfolios and effective inventory management capabilities have a great advantage in successfully conquering the gift product market.
Source: https://congthuong.vn/nhung-xu-the-tieu-dung-moi-doanh-nghiep-viet-can-chop-thoi-co-345501.html
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