Let's take a look at the designs that are considered the best of all time that Apple designers have created, including products that are extremely loved by users and have become familiar.
Transparent case
That was the design on the iMac G3 - Apple's successful Mac desktop computer and a pioneer in the world of computer design. At the time of its launch in 1988, computers were still difficult devices for people to explore inside.
The iMac G3 changed the way we look at desktop computers.
Apple wanted to change that, and the iMac G3 was tasked with leading the way with a transparent plastic shell that allowed users to see inside the machine, including a series of chips mounted on a circuit board. The result was a delight for buyers.
Click Wheel on iPod (2001)
The iPod made portable listening simple and changed the entire music industry. But it only got more fun and easy to use thanks to the Click Wheel. Instead of packing too many buttons on the front, Apple kept things simple with a circular design that contained five buttons for playing, pausing, skipping tracks, accessing the menu, and selecting a menu item.
Click Wheel is a highly rated design.
To move up or down a list, users simply rotate their thumb clockwise or counterclockwise. It's a perfect encapsulation of Apple's design philosophy, which focuses on removing everything unnecessary that gets in the way of using a device, allowing anyone to get used to it.
iMac G4 (2002)
In the early 2000s, most computers still used bulky towers and CRT monitors, but the iMac G4 crammed all the internals into a small base that incorporated an LCD flat panel display, ushering in an all-in-one era that left onlookers asking, “Where is the computer?” It was an inspired thought that changed the way we viewed traditional desktop computers.
The iMac G4 paved the way for the all-in-one computer concept.
MagSafe Connector (2006)
The first MagSafe was simply a charging cable with a magnetic adapter that plugged into the MacBook’s charging port. When the cable was accidentally pulled out, such as when someone walked by and tripped over the cord, the magnetic connection broke, preventing the MacBook from being pulled away. It was an effective and simple idea, making it a staple of design thinking at Apple.
MagSafe has returned to MacBooks in recent times.
Home Button (2007)
One of the reasons the first iPhone worked so well was because it had a simple home button instead of the physical keyboards that were common on smartphones at the time, which took up half the phone. The rest of the phone was dedicated to the multi-touch screen that people interacted with.
The Home button has been virtually eliminated by Apple since the iPhone X was released.
The Home button itself helped usher in the era of near-full-screen smartphones. Without the Home button, the smartphone industry today would look very different.
Thin beveled wedge (2008)
The first MacBook Air really blew everyone away when Steve Jobs pulled it out of an envelope. At the launch, Jobs made it clear that the thickest part of the MacBook was thinner than the thinnest part of the industry's thinnest laptop at the time. It tapered down to an incredible 0.16 inches (4 mm), blowing away all the competition and forever changing the thin and light laptop market.
Steve Jobs surprised the world by announcing the first MacBook Air
The slim wedge shape was so iconic that it lasted nearly 15 years, from 2008 to the MacBook Air’s redesign in 2022. In an industry that moves at breakneck speed, the fact that it persists proves that it’s a truly special design.
Besides the above designs, we cannot fail to mention some other outstanding designs from Apple, such as the Force Touch trackpad for MacBook or the Digital Crown knob on Apple Watch, both launched in 2015.
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