Vietnamese people's travel demand continues to increase by 2025

According to recent survey results from a number of tourism research and survey units, contrary to the forecast that Vietnamese people are tightening non-essential spending in 2024 and the following years, Vietnamese people's travel demand will continue to increase in 2025.

Typically, a research report from Cimigo (a provider of market research reports on market sectors and consumer segments in Vietnam) shows that Vietnamese tourists prioritize cost-saving options, especially when choosing accommodation for personal and family trips. In addition, the combination of luxury and cost-optimized accommodation options shows that Vietnamese people prioritize looking for attractive, valuable deals. This also emphasizes the important role of tourism platforms in providing valuable services that meet customers' needs and expectations.

According to the latest report from online travel platform Agoda (Agoda), travel is still a hobby of many Vietnamese families; trips with family and friends are important so customers are willing to spend to enjoy these meaningful experiences.

Specifically, 90% of Vietnamese travelers have planned their travel budget for 2025 to be the same or higher than in 2024. Agoda data also shows that 86% plan to maintain or increase the number of trips compared to 2024; only 14% said they will reduce the number of trips next year. Notably, 94% of survey participants said that 2025 will be a "new year, new destination" both domestically and internationally, instead of returning to familiar destinations.

Regarding Vietnamese people's travel preferences, Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, shared that despite tighter financial resources, Vietnamese tourists still prioritize experiences with spiritual values with family and friends over spending. With the desire to explore new destinations, both domestically and internationally, Vietnamese tourists have shown an increase in the trend of choosing discovery tourism, bringing significant value.

From a local perspective, in 2024, Ho Chi Minh City attracted 45 million visitors (6 million international and 38 million domestic), an increase of 8.6% over the same period in 2023. Total tourism revenue reached VND 190,000 billion, an increase of 18.8% over the same period in 2023 (in 2023 it was VND 160,000 billion), reaching 100% of the 2024 plan. These figures demonstrate that Ho Chi Minh City's tourism industry has recovered quickly, as well as transformed strongly to attract domestic and foreign tourists.

In order to continue stimulating the tourism market at the end of 2024 and continuing into 2025, the tourism industry has set a goal of striving to organize events, festivals and stimulus activities periodically and annually, to attract tourists to the city and build a tourism brand. Specifically, from the beginning of December, the 4th Ho Chi Minh City Tourism Week program series in 2024, with the theme "Vivid festival season" was organized, linking the values of tourism - culture - sports. Or from December 5-7, Ho Chi Minh City tourism industry also welcomed a group of 1,000 guests from JB Pharma Pharmaceutical Company from India. This is a signal that the international MICE market (a type of tourism that combines relaxation with organizing events, conferences, seminars, and awards...) has begun to show signs of recovery and Ho Chi Minh City has become a destination of interest to international tourists.

According to Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, the tourism industry has made efforts to build a variety of unique products for tourists to explore an Eastern city that is on the path of modernization and integration but still retains its own identity. The Ho Chi Minh City tourism industry not only aims to exploit tourism potential, promote the cultural and historical values of tourist attractions in the area and neighboring localities, but also creates a creative playground for the business community, organizations and individuals, contributing to improving the quality of tourism services, spreading the image of the country and people of Vietnam more strongly. All of these solutions aim at the vision of making Ho Chi Minh City a leading vibrant tourist city in Asia, where domestic and foreign tourists can experience the different values of cultural heritage and lifestyle in a Smart City, bringing excitement to every journey.

Source