Nguyen Xuan: A 7-year journey of consistently honoring traditional values ​​and connecting generations

At that time, among the "forest" of shampoos on the market, Nguyen Xuan appeared very different. Understanding the market demand and the trend of preferring domestic products from nature, Hoa Linh Pharmaceuticals "conceived" a quality hair care product, imbued with Vietnamese identity, converging 13 traditional oriental medicinal herbs, hoping to create its own mark.

This idea opened an important turning point for the development of Hoa Linh Pharmaceuticals in general and the Nguyen Xuan brand in particular. So today, whenever mentioning traditional Vietnamese values, many customers immediately think of Nguyen Xuan, a natural and profound association. That connection also becomes the belief for Nguyen Xuan to continue the journey of realizing the mission of "Honoring traditional values ​​- Connecting generations".

Launched in 2018, Nguyen Xuan medicinal shampoo is increasingly remembered by many people thanks to its outstanding quality and reasonable price. But few people know that the name "Nguyen Xuan" contains a special meaning - symbolizing youthful hair and traditional beauty of Vietnamese people. "Nguyen" represents integrity, origin, while "Xuan" reminds of youth - the most beautiful time of life.

That content is the inspiration for Nguyen Xuan to initiate the "Thanh Xuan" campaign series - a journey to recreate youthful memories, return to original values ​​and connect with loved ones, bring the breath of the times to historical and cultural values ​​in a creative way, gradually bringing the past closer to the present and the future.

This is not only a journey back to the roots, back to the loved ones, but also a deep gratitude from Nguyen Xuan for the traditional values ​​of Vietnam. At the same time, this journey also spreads to the community through a meaningful symbol called "Youth Hair Salon".

Starting in January 2022, in the context of the still complicated epidemic, Nguyen Xuan launched "Youth Hair Salon" in Hanoi and Ho Chi Minh City with the message "Bringing youth to your loved ones". This campaign has evoked the sacred values ​​of Vietnamese families, helping people slow down and spend time connecting with loved ones. Emotional stories about mother-child love, husband-wife love over the years have become invisible strings connecting family members, thereby spreading good traditional values ​​to the community.

After the success of the first season, in December 2022, "Youth Hair Salon" once again appeared at Dong Ba Market, Hue - a place with a strong cultural imprint of the ancient capital. Here, the hair salon space is not only a place to experience but also a meeting place for generations of traders, helping the O and Me recall memories of the past, while honoring the image of simple but strong Vietnamese women. The music night "Shine of Youth" with graceful Ao Dai performance and youthful flashmob dance helped women who are used to the bustling business scene relive the brilliant moments of youth.

Entering 2024, Nguyen Xuan's journey continues to be elevated with the event "Forever Youth Train", taking place on the North-South Thong Nhat train number SE5 with the support of Vietnam Railways Corporation and the Hanoi Department of Culture & Sports. The program has connected strangers, different generations, together experiencing activities such as writing handwritten letters to youth, a connecting music night and especially "Youth Hair Salon" right on the train. This is not only a journey of movement but also an emotional journey, where youthful memories are recreated and conveyed.

Not satisfied with what he had done before, in 2024, Nguyen Xuan organized the events "Ven Nguyen Xuan Tren Mai Toi" at the Vietnamese Women's Museum (Hanoi) and Nguyen Hue Flower Street (HCMC) to honor Vietnamese filial piety. The event brought Nguyen Xuan the "Inspirational Event of the Year" award at Van Xuan Awards 2024.

There, hundreds of children came here to experience the filial hair washing for their parents at "Thanh Xuan Hair Salon", creating emotional and meaningful moments. That was when MC Thu Ha ran her hand through her mother's head and choked up realizing "her hair has thinned a lot". That was when writer Hoang Anh Tu had his daughter wash his hair, his heart filled with nostalgia for the first days of becoming a parent, carefully taking care of his child in every detail. Or when musician Pham Hong Phuoc and his mother felt "joy from simple, ordinary, small things", but so precious.

Entering the 7th year, as a strong affirmation of the mission of preserving and honoring traditional values, in 2025, Nguyen Xuan accompanies the Ho Chi Minh City Ao Dai Festival, an annual cultural event, contributing to preserving and promoting national identity, connecting generations of Vietnamese women through the image of graceful ao dai.

Nguyen Xuan accompanied the Ao Dai Parade and Vietnam Map Formation Event at Dong Kinh Nghia Thuc Square (Hoan Kiem District, Hanoi)

In addition, Nguyen Xuan accompanied the Ao Dai Parade and Vietnam Map Formation Event at Dong Kinh Nghia Thuc Square (Hoan Kiem District, Hanoi) organized by Vietnam Women's Newspaper under the direction of the Central Committee of the Vietnam Women's Union . This is an event that inspires and spreads meaningful, positive messages about love, national pride; about the country, people and Vietnamese Ao Dai.

Believing that the beauty of Vietnamese women lies not only in the Ao Dai but also in their shiny, healthy hair, Nguyen Xuan wishes to accompany women on the journey of nurturing smooth hair, helping them to shine confidently and preserve their charm. Thanks to that, Nguyen Xuan spreads the message about the connection between the past and the present, about the sustainable value of Vietnamese culture in modern life.

The meaningful activities over the past 7 years have helped Nguyen Xuan touch the hearts of many customers, making the brand a symbol of generational connection and spreading traditional beauty closer to the community.

For a brand, no matter how many meaningful campaigns it implements, after all, product quality is the factor that retains customers. Nguyen Xuan always understands that clearly.

Since its launch, after 7 years of continuous improvement and development, Nguyen Xuan has gradually expanded its market, from shampoo, conditioner, hair care. Each product is sent with all our heart, making every effort to conquer even the most demanding customers. The fragrance in the products brings a pleasant feeling when used, reminding us of the old scent, the old customs of our grandmothers and mothers in the past, eliminating the worry about the "strong" scent of herbs.

Each product line of Nguyen Xuan is carefully researched to suit each hair and scalp type, meeting the increasing needs of consumers. This affirms the solid research foundation and pioneering role of the brand in the field of hair and scalp care for Vietnamese people. The diversity in the product portfolio not only honors the value of Vietnamese medicinal herbs but also connects the hair care heritage of ancient women with modern, convenient products. Nguyen Xuan is not only a favorite medicinal shampoo but also the pride of a pure Vietnamese product, becoming a symbol of a Vietnamese brand trusted and chosen by consumers.

On the next journey, Nguyen Xuan commits to constantly strive to develop new product lines to meet the increasing needs of consumers. At the same time, the brand will continue to affirm its mission of "Honoring traditional values, connecting generations", building a close-knit and loving community. There, each consumer is not only a product user, but also joins hands to preserve and cultivate Vietnamese cultural values, so that traditional beauty will last forever and spread to many future generations.

Source: https://phunuvietnam.vn/nguyen-xuan-hanh-trinh-7-nam-ben-bi-ton-vinh-gia-tri-truyen-thong-va-gan-ket-cac-the-he-20250402094519671.htm