The 8-day Lunar New Year holiday in China has come to an end in 2024. Data from multiple Chinese travel platforms shows that the Year of the Dragon has become the busiest travel holiday in the country's history. The number of travel bookings in China has surpassed that of 2019, with medium- and long-term trips increasing more than three times compared to the same period last year. Chinese people traveling abroad also reached a four-year high, with bookings increasing nearly 10 times compared to the same period last year.
Singapore, Malaysia and Thailand, the three latest countries to waive visas for Chinese citizens, have seen strong growth in Chinese tourists. On the Qunar platform, flight bookings from China to Singapore during the Lunar New Year increased 29 times compared to the same period last year, Kuala Lumpur increased 20 times and Bangkok increased 16 times.
According to statistics from this platform, this year's Lunar New Year, Chinese tourists visited 1,754 cities in 125 countries around the world; international hotel bookings increased 4.7 times, and international air ticket bookings increased 14 times compared to the same period last year.
Another characteristic of overseas travel during the Spring Festival this year is that the distance traveled by Chinese people has become longer. Data from Fliggy, a popular online travel platform in China, shows that destinations such as New Zealand, Russia, France, the United States and Egypt have increased sharply, with bookings increasing nearly 15 times compared to the same period last year. Hot destinations have expanded from “4-hour flight loops” to “12-hour flight loops”. According to Fliggy, the number of Chinese tourists traveling abroad during the Spring Festival this year has reached a four-year high, with bookings increasing nearly 10 times compared to the same period last year.
Meanwhile, according to calculations by the data center of the Ministry of Culture and Tourism of China, there were about 3.23 million tourists entering China during the 8-day Spring Festival holiday. Ctrip data shows that the country's inbound tourism increased by 48% compared to 2019.
From the perspective of tourism products, the number of tickets for foreign tourists to visit scenic spots in China during the Spring Festival increased more than 10 times compared to 2019. The main sources of visitors are from countries such as Japan, the United States, South Korea, Australia, the United Kingdom, Malaysia, Vietnam, Canada, Thailand and Germany.
Statistics from China's National Immigration Administration (NIA) show that China's border control agencies recorded about 13.52 million arrivals during the Lunar New Year holiday that ended on February 17, up 2.8 times from a year ago and recovering about 85.4% compared to the same period in 2019.
Ctrip platform report stated that from the Lunar New Year 2024, outbound tourism is expected to recover rapidly in China.
The report “Analysis of China’s tourism economy in 2023 and development forecast for 2024” released by the China Tourism Research Institute also forecasts that in 2024, the number of domestic tourists will exceed 6 billion, with revenue reaching about 6 trillion yuan (over 830 billion USD), and the number of inbound and outbound tourists will exceed 264 million, with revenue reaching about 107 billion USD.
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