Young people seek to improve the quality of life from real values.

(Dan Tri) - The 4.0 revolution brings unprecedented changes in the way society operates, the way people live, work, connect, and even the values ​​of life are perceived.

These changes bring many positive things, but also negative things, and the most affected group is the young people. Recently, a new song by Juky San called "Que (Living without worries)" also depicts the story of those worries and anxieties. Many individuals seem to see themselves in each lyric. Reducing virtual values ​​to improve the quality of life Millennials and early Gen Z are often known as the "anxious generation" because they have a much higher rate of psychological problems than previous generations. Many of them also consider themselves a modern version of the "Lost Generation" when they seem to have lost their way among the metrics created by social networks, along with the sufficiency that sometimes becomes material excess. Material excess is closely linked to the rise of consumerism in modern society. Shopping has long been no longer simply because of need. Minh Anh, 28, an office worker in Ho Chi Minh City, shared: "Shopping is one of the ways for me to relieve stress, or to reward myself after a week of work." She also confessed that her wardrobe is often overloaded with many items that don't even have tags.

Many young people fall into the situation of "not knowing what to wear because there are too many things to wear" (Photo: Shutterstock).

According to a survey by The Asian Post, in urban areas in the ASEAN-6 bloc, 83% of respondents admitted that they often shop just to try new products, 82% consume more because of discounts, 79% pamper themselves and 68% buy because they like imported goods and international brands. Author Herbert Marcuse in "One Dimensional Man" believes that consumerism has contributed to creating and promoting the demand for things that are not really necessary (false needs). Virtual values ​​can be understood as meanings and benefits that exist fleetingly and tend to be superficial rather than reflecting the deep, lasting nature of the object. Fame, power, popularity, the feeling of being noticed, or simply the satisfaction gained from "to the end" shopping trips are examples of virtual values ​​that have always existed in the real world. Entering the digital space, especially social networks, these virtual values ​​are developing more diversely in form and causing more profound influence. Realizing this "crisis of excess" in both material and spiritual terms is the first step in the journey of "sweeping" virtual values, focusing on real values ​​and finding balance from within, as in the lyrics of Juky San: "For a simple and comfortable life, Thinking is easier, Not being entangled in redundant things, Just need a way that is not rambling... Let's sweep, sweep, sweep really quickly."

Juky San's new MV "Sweep (Live without worries)" and the question that is not unique to anyone: How to have a simple and comfortable life, without being entangled with unnecessary things? (Photo cut from MV).

Realizing true value in digital space In an era where digital tools and platforms have become an inseparable part of every aspect of life, the answer to the question "Where to find true value? Is it necessary to leave the screen, return to nature and spend time on offline experiences?" is no longer so clear. People can learn important knowledge and skills from the internet instead of printed textbooks. Many soul-mates have formed relationships through forums, discussions or some random interactions in cyberspace... On a community scale, many meaningful volunteer activities have also achieved success thanks in large part to the power of digital platforms. The word "value" would be a mistake if we ignore the financial story. Compared to physical platforms, digital space constantly opens up many new ways to generate more income, manage finances, simplify transactions and especially "accumulate small things into big things" from many incentives integrated right into 4.0 banking products.

There is no denying the countless conveniences and ease that technology brings, typically financial transactions (Photo: Shutterstock).

For Vietnam Maritime Commercial Joint Stock Bank (MSB), a convincing way to realize the two words "value" through digital tools is the program "Easy finance, hunting for billion-dollar gifts" integrated right on the mobile application. Accordingly, with each money transfer transaction, receiving money via QR code and paying bills (electricity, water, phone, VETC top-up, ...) on the MSB mBank application, customers will receive 1 chance to participate in the lucky draw, applied according to the terms and conditions of the program. The special prize is a Mercedes C200 Avantgarde car worth 1.5 billion VND and the total prize is up to more than 7 billion VND. It can be seen that no matter how busy the digital age is, real values, whether abstract or measurable, are within reach of those who know how to create a pause and constantly purify the mixed gold and brass left from the flow of life.

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