Market research firm CIRP has just released the results of a survey on user loyalty to their current smartphone platform and their intention to choose a new device for their next upgrade. According to the survey, 94% of iPhone users stated they would continue to use Apple's brand of phones if they were to buy a new one.
Only a small percentage of iOS or Android users want to switch the operating system of their device.
A similar trend was observed in the survey of Android smartphone users, regardless of the hardware manufacturer. Specifically, 91% of Android owners chose to continue using the same operating system if they were to replace their device.
The results show that consumers tend to stick with what they are familiar with, and platform loyalty is more prominent among Apple device users, but it's not necessarily the only option. Less than 10% of customers said they would be willing to switch from iOS to Android and vice versa when buying a new smartphone.
An interesting finding in the CIRP report is that iPhones are more likely to attract users from Android than the other way around. Up to 14% of current iPhone owners surveyed revealed their previous phone (within the last year) was an Android, while only 4% of iPhone users switched to Android.
Previously, a report from The Financial Times indicates that Generation Z (those born after 1996) is increasingly favoring iPhones over Android phones, even when compared to current flagship models on the market.
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