Previously, only established singers with long careers and consistent appearances could maintain active fan clubs. However, in recent years, these "necessary conditions" have gradually changed. With technology and increasingly convenient communication methods, connecting, mobilizing, and working together among fans is no longer so difficult. Recognizing the strong growth of fandom culture, the WeChoice Awards 2024 recently honored fan communities for the first time with the BFF - Best Fandom Forever category.
The food truck was a gift from fans to Chi Pu.
A powerful source of encouragement.
Along with the success of shows like "Beautiful Sister Riding the Wind," "Brother Says Hi," "Brother Overcoming a Thousand Obstacles," etc. , came the growing strength and enthusiasm of the artists' fandoms. Through behind-the-scenes footage, viewers can easily see images of food trucks (containing food, pictures, items, etc.) sent by fans to the filming location to support their favorite artists. This was so common that at the 3rd concert of... The "Brothers Say Hi" event took place in Hanoi , and almost all 30 of the male idols had their own food trucks. Not only during the event, but also leading up to the concert, the fandoms invested heavily in photo booths to support their idols and help them stand out…
Recently, female celebrities like Kieu Anh, Xuan Nghi, Chau Tuyet Van, Ngoc Phuoc, and male stars like Soobin Hoang Son, Truong The Vinh… successfully organized fan meetings with a large number of participants. During the year-end awards season, the fan community also demonstrated their "strength" by actively participating in voting for programs featuring their idols ( Green Wave Awards, Golden Mai Awards… ), leading to very close competition among nominated artists until the very last minute.
When idols release a product, their fandoms are very willing to spend money to support its promotion. The most common example is "support" projects to ensure the product's image appears more frequently and prominently on billboards in famous locations such as high-rise buildings and shopping malls in major cities. In addition, vehicles in the city featuring the artist's image are also becoming increasingly familiar…
Fandom Kandee is supporting Trang Phap in promoting her new album in major cities.
Impact on the artist's career
Fans are playing an increasingly important role in an artist's career development. At the end of 2024, while participating in the show "Brother Overcoming a Thousand Obstacles ," singer-songwriter Bui Cong Nam received calls from many fans on the Threads platform to change his team because the old one lacked efficiency. Listening to their concerns, he soon established his own company to improve the professionalism of his media and promotional activities.
Furthermore, it is also thanks to fandoms that the community-oriented activities and projects of artists with social significance are spread and supported more strongly. In 2024, Trang Phap's fandom organized and participated in many charitable programs. Singer Jun Pham also recently organized the "Drawing Words, Turning Hearts into Love" campaign to help children with congenital heart disease. Previously, rapper Den's song "Cooking Rice for You" created a huge wave, helping underprivileged children continue their education through the "Nurturing Children" program…
It's no longer uncommon for fandoms to put images of their artists on public transportation.
However, there are also many "seasonal" fandoms that exist for a short time but have a significant impact on the image of the artists. For example, fans who like to "pair" celebrities together, leading to large-scale support and cheering activities, but over time this affects the private lives of those involved. After the programs, competitions, or projects featuring these celebrity pairs end, the support groups quickly disband and cease activities.
Source: https://thanhnien.vn/nghe-si-viet-va-fandom-185250210220330672.htm
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