If in the past, only big singers with a long career and continuous appearances were able to maintain an active fanclub, in the past few years, these "necessary conditions" have gradually changed. Because with technology and increasingly convenient communication methods, connecting, calling and working together among fans is no longer too difficult. Recognizing the strong development of fandom culture, recently, the WeChoice Awards 2024 honored the fan community for the first time through the BFF category - Best Fandom Forever.
Food truck given by fans to Chi Pu
A powerful source of encouragement
Along with the success of shows like Chi dep dap gio, Anh trai say hi, Anh trai vu ngan cong gai... is the growth and enthusiasm of artist fandoms. Through behind-the-scenes footage, audiences can easily see images of food trucks (including food, photos, items...) sent by fans to the studio to cheer on their favorite artists. This is so popular that at the 3rd concert of When Anh Trai Say Hi took place in Hanoi, almost all 30 Anh Trai had their own food trucks. Not only during the program, but also before the concert, fandoms also invested in photo booths to support their idols, to help them stand out more…
Recently, "beautiful sisters" such as Kieu Anh, Xuan Nghi, Chau Tuyet Van, Ngoc Phuoc, "talents" such as Soobin Hoang Son, Truong The Vinh... have successfully organized fan meetings (meetings between artists and fans) with a large number of participants. In the year-end award season, the fan community also showed their "power" when actively participating in voting for programs with idols ( Blue Wave, Golden Apricot... ) leading to very close competition between nominated artists until the last minute.
When idols launch products, fandoms are also willing to spend a lot of money to support the promotion. The most common are "support" projects so that the product's image appears more and more prominently on billboards in famous locations such as high-rise buildings, shopping malls... in big cities. In addition, means of transportation in the city with the image of the artist are also becoming more and more familiar...
Kandee Fandom supports Trang Phap in promoting her new album in major cities
Impact on artist career
Fans are playing an increasingly important role in the career development of artists. At the end of 2024, while participating in the program Anh trai vu ngan cong gai , singer-songwriter Bui Cong Nam was called by many fans on the Threads platform to change his team because the old team was not agile. Listening to that, not long after, he founded his own company to make communication and promotion more professional.
In addition, it is also thanks to the fandom that artists' activities and projects for the community and social significance are spread and supported more strongly. Trang Phap's fandom in 2024 organized and participated in many charity programs. Singer Jun Pham also recently organized the campaign "Draw words, turn hearts into love" to help children with congenital heart disease. Previously, the song "Nourishing rice for children" by rapper Den created a big wave, helping disadvantaged children continue to go to school through the program "Nurturing children "...
It is no longer strange for fandoms to put artists' images on means of transport.
However, there are also many short-lived "seasonal" fandoms that have a significant impact on the artist's image. For example, audiences love to "pair" famous people together, leading to massive support and cheering activities, but over time this affects the private lives of the people involved. After the programs, competitions or projects with these artist couples end, the support groups quickly disband and cease to operate.
Source: https://thanhnien.vn/nghe-si-viet-va-fandom-185250210220330672.htm
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