Vietnamese Business Culture Day in France – a bridge to promote economic and cultural exchange

On September 13, at the Vietnamese Cultural Center in France (CCV), the program "The First Vietnamese Business Culture Day Abroad" took place, marking an important step in realizing the spirit of the Resolution of the Party and Government on building Vietnamese business culture and corporate culture.

The program "The 1st Vietnamese Business Culture Day Abroad" was organized by the Vietnamese Embassy in France and the Vietnam Association for the Development of Business Culture (VNABC).

With the theme “Vietnamese and European business culture: intertwined perspectives”, the program is expected to contribute to raising awareness of the role of business culture in socio -economic development and sustainability, while promoting economic and cultural exchanges between Vietnam, France and Europe.

Mr. Vu Anh Son - Head of the Vietnam Trade Office in France said that within the framework of the program, there are many rich activities to celebrate the 79th anniversary of the founding of the Socialist Republic of Vietnam such as: Vietnam Business Culture Day: where Vietnamese and European businesses have the opportunity to meet and connect; Seminar: "Vietnamese and European Business Culture: Interwoven Perspectives" with speakers from Vietnam, France and European countries with the aim of creating a forum to discuss the business culture environment in Europe, from legal standards, labor safety to social responsibility. The seminar is also an opportunity for businesses to share successful experiences and challenges in integrating into each other's business culture.

Also within the framework of the Program, the Vietnam Lacquer Exhibition introduces works of art bearing the imprint of Vietnamese national culture to the French people and French businesses from history to the present; the event Introducing Vietnamese Cuisine : a journey to discover the unique flavors of traditional dishes organized by Vietnamese restaurants in France in collaboration with the Embassy.

In addition, the Program also includes other artistic activities: art programs performed by Vietnamese artists and an orchestra from Macedonia led by conductor Le Phi Phi to honor the beauty of Vietnamese culture and art, connecting with international friends.

Notably, within the framework of the program, with the support of the Embassy, ​​the Vietnam Association for the Development of Business Culture (VNABC) and the business connection of the Vietnam Trade Office in France, NPD Vietnam Joint Stock Company and ACEM Company (France) signed a memorandum of understanding to jointly develop the export of spices and macrobiotic tea products in line with the green food trend to reduce carbon emissions that has just been initiated by France - the host country of the 2024 Olympics.

Within the framework of the program "The First Vietnamese Business Culture Day Abroad", representatives of NPD Vietnam Joint Stock Company and ACEM Company (France) signed a memorandum of understanding to jointly develop the export of spices and macrobiotic tea.

Mr. Vu Anh Son acknowledged that the program was organized with diverse content, profound perspectives on corporate culture development, bringing mutual understanding and approach between Asian and European cultures, opening up cooperation opportunities between Vietnamese and French enterprises in particular and with enterprises of European countries in general.

'' This is an important event that helps the Vietnamese business community and enterprises in France and Europe have a chance to better understand the two-way business culture, thereby opening up many opportunities for cooperation in the future. The memorandum of understanding between the two companies this time is the initial proof of the right steps and shows the potential for further cooperation for both sides ''- Mr. Vu Anh Son commented.

In France, macrobiotic products were first displayed at the NPD Vietnam Forum, meeting the criteria for new export items. In addition to being suitable for market tastes, the product lines have high added value, aiming for sustainable export. Together with the connection of the Vietnam Trade Office in France, it has helped the company have the opportunity to expand its consumption market to France, serving as a springboard for development to countries in the European region.

Attending directly, Ms. Tran Thi Luyen - General Director of NPD Vietnam Joint Stock Company said that participating in this event, NPD Vietnam brings macrobiotic seasoning products processed from the purest, most natural and nutritious raw materials, safe for human health. NPD Vietnam's macrobiotic seasoning products all meet ISO 22000:2018 and US FDA standards, this is an important premise for the brand to reach the world.

“ With the support of the Vietnam Trade Office in France, the Vietnamese Embassy in France and the Vietnam Business Culture Development Association, NPD Vietnam not only has the opportunity to bring its macrobiotic spice products to the European market for promotion and introduction, but also to initially be distributed in supermarkets in the French market.

This is one of the big steps of NPD Vietnam in the journey to conquer customers globally and pioneer in marking the Vietnamese spice brand on the world map " - Ms. Tran Thi Luyen emphasized.

Source: https://congthuong.vn/ngay-van-hoa-doanh-nghiep-viet-nam-tai-phap-cau-noi-thuc-day-giao-luu-kinh-te-van-hoa-346301.html