Thai Nguyen Tourism Industry is making very positive progress in terms of number of visitors, revenue and many activities to attract tourists.
Efforts to promote tourism…
According to the Thai Nguyen Tourism Promotion Center, in 2024, Thai Nguyen province actively participated in tourism development cooperation and linkage programs. Specifically, the cooperation program between provinces and cities in the Viet Bac region aims to promote and promote tourism in this region under the name Tourism Through Viet Bac Heritage Sites.
Through the program, Thai Nguyen has had the opportunity to introduce its typical tourist destinations to a large number of tourists. Activities within the framework of the program include participating in fairs, tourism exhibitions, organizing tours, connecting tourism routes, promoting cooperation, etc.
The bungalows are designed in a stylized way to create a feeling that is both traditional and modern, suitable for the needs of tourists.
With the tourism development cooperation program between 8 provinces in the Northeast region and Ho Chi Minh City, it has helped localities promote the connection and cooperation between localities in the Northeast region and Ho Chi Minh City in tourism development. Through that, Thai Nguyen province also has the opportunity to promote tourism to tourists from Ho Chi Minh City and other provinces.
As an annual event of Thai Nguyen province to introduce the culture, people, and tourism potential of the locality, the Culture, Sports and Tourism Week with many activities such as photo exhibitions, tourism product displays, folk art performances, sports activities, etc. has created special marks for Thai Nguyen tourism.
In addition, to attract tourists, Thai Nguyen has also organized Famtrip and Presstrip programs to introduce and promote its tourist destinations. Famtrip and Presstrip programs have contributed to promoting and introducing more widely the unique and attractive tourist destinations of Thai Nguyen to domestic and foreign tourists. Travel agencies have the opportunity to learn about the potential and tourism products of Thai Nguyen, from which they can introduce and promote them to tourists.
Up to now, Thai Nguyen has organized tourism promotion activities in 15 provinces and cities across the country. Through these activities, Thai Nguyen has had the opportunity to introduce and promote its potential and strengths in tourism development to a large number of tourists.
In addition, Thai Nguyen has also published 1,000 photo books "Experience the land of Tea, rich in identity" to introduce the province's tourist and cultural destinations; printed 40,000 folding books to introduce tourist destinations throughout the province.
These activities have contributed to promoting and attracting tourists to Thai Nguyen, boosting the development of the province's tourism industry.
Tourists check in at the 68 million tea garden
…to produce impressive results
Thanks to active efforts in promoting and promoting tourism, Thai Nguyen tourism industry has achieved very impressive results in 2024.
The number of tourists has increased sharply. Specifically, in 2024, Thai Nguyen welcomed over 3.4 million visitors, an increase of more than 39.5% compared to 2023. Of which, the number of international visitors reached over 150 thousand, a sharp increase compared to the previous year. The sharp increase in the number of tourists shows that the efforts to promote and develop tourism in Thai Nguyen province in recent times have brought about positive results.
Tourism revenue grew remarkably with total tourism revenue in 2024 reaching more than VND 3,089 billion, an increase of more than 44% compared to 2023. This is a very impressive growth rate, reflecting the strong development of Thai Nguyen tourism industry. These figures show that Thai Nguyen province is increasingly affirming its position as an attractive destination, attracting a large number of domestic and foreign tourists.
Nui Coc Lake is a destination with many special attractions for tourists.
In addition to attracting an impressive number of visitors and revenue, Thai Nguyen Tourism also organizes many outstanding activities, such as: Organizing the 2024 Thai Nguyen Tourism Photo Contest with the theme "Experience the land of Tea, rich in identity", attracting the participation of many authors and photographers; Organizing the Culture, Sports and Tourism Week to introduce the culture, people, and tourism potential of the locality; Implementing tourism cooperation and linkage programs such as "Tourism Program Through the Heritage Sites of Viet Bac", "Cooperation and linkage program between 8 Northeastern provinces and Ho Chi Minh City" ... These activities have contributed to promoting and attracting tourists to Thai Nguyen, promoting the development of the tourism industry.
To achieve the above results, the Steering Committee for Tourism Development of Thai Nguyen province has coordinated with other localities across the country to implement many tourism promotion activities to attract tourists to Thai Nguyen.
Planning new tasks
Thai Nguyen tourism is constantly developing and improving not only in terms of the number of visitors but also in the quality of services. To maintain this growth momentum, Thai Nguyen has clearly defined the direction and specific tasks in 2025.
Thai Nguyen tourism promotion conference in Hanoi
The highlight is the synchronous and creative implementation of tourism image promotion. Taking advantage of the potential advantages of unique products such as tea, cultural and historical destinations, and attractive natural landscapes... to build new products to meet market demand.
One of the most important tasks is to improve the quality of tourism services to meet the increasing demands of tourists. Tourism businesses will have to focus on training human resources to provide more professional services. This includes organizing courses on communication skills, customer care, as well as knowledge of local culture for employees working in the tourism sector. The dedication and enthusiasm of the staff will create a good impression on tourists and make them want to return to Thai Nguyen again.
Thai Nguyen also encourages and facilitates the development of new services, such as agricultural experience tours, nature discovery tours or adventure sports activities. This will enrich tourism products, attracting many different types of customers.
In particular, according to the Thai Nguyen provincial tourism development board, using social media platforms to reach different audiences is one of the effective solutions. Sharing beautiful videos and images of Thai Nguyen will attract the attention of the public. In addition, organizing cultural and artistic events at famous locations to introduce tourists to the province's rich cultural treasures.
Suoi Kem Homestay – Photo: Ngoc Linh
According to the suggestion of some travel businesses, Thai Nguyen province should have a plan to cooperate with journalists, travel bloggers and influencers to experience and write about Thai Nguyen tourism. Articles and photos from reputable individuals will help increase credibility and attract more visitors.
As can be seen, Thai Nguyen tourism is developing strongly and promisingly. By determining the right direction, tasks and development strategies, Thai Nguyen will affirm its position on the Vietnam Tourism map with new, more impressive and special marks. Actively promoting the image, investing in infrastructure, promoting cultural values and improving service quality are key factors to achieve success in the future. Thai Nguyen will certainly become an attractive destination not only for domestic tourists but also for international tourists.
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