The beauty industry is moving towards personalization.

Makeup based on AI application, from which users can choose the right product.

The Business Research Company predicts that the personalized beauty market will grow from $43 billion in 2024 to more than $49 billion in 2025, with a compound growth rate of 14.2%. Maghan McDowell, editor of Vogue Business, commented: Consumers feel overwhelmed when shopping. Especially in the online environment, they have to choose between thousands of products with similar ingredients and uses. Therefore, personalization is the right way to make a difference. Accordingly, applying AI to the business of personalized products brings many benefits. From the data of registered users, AI software of cosmetic brands can advise and make appropriate suggestions for each user, from shampoo to skin cream, makeup. Currently, many cosmetic brands are investing in AI to do this personalization task.

Specifically, in January 2025, SmartSkn launched a pop-up lab, introducing an AI-integrated skin care robot. This technology helps analyze the skin and provide a personalized treatment in just 3 minutes for users. Meanwhile, L'Oréal Group also launched L'Oréal Cell BioPrint, a personalized skin analysis device that provides results in just 5 minutes. With this result, users can understand their skin aging process and find suitable products. Meanwhile, Amorepacific Cosmetics Group introduced a makeup technology called Wanna-Beauty AI. This is a voice-activated chatbot that can analyze user photos to identify skin tone, facial contours and proportions. Combined with AI, this technology provides personalized makeup suggestions and virtual makeup experiences for users. Similarly, Function of Beauty also develops AI products based on customer questionnaire analysis algorithms. Skin & Me and Dermatica combine AI algorithms with expert supervision to deliver personalized skincare solutions.

Forrester reports that 77% of consumers are willing to choose or pay more for a brand that offers a personalized customer experience. And Business of Fashion reports that 73% of luxury industry leaders prioritize AI for their businesses by 2024. Because AI really helps brands reach customers effectively. This market segment is growing, not only bringing benefits to customers but also helping brands understand customer preferences, creating more suitable products, from shampoo to skin cream, makeup.

BAO LAM (Synthesized from Vogue Business)

Source: https://baocantho.com.vn/nganh-cong-nghiep-lam-dep-phat-trien-theo-huong-ca-nhan-hoa-a185124.html