Banks promote AI applications to enhance customer experience

DNVN - On October 17, VPBank announced its cooperation with CleverTap, a comprehensive customer interaction platform, to provide personalized services and bring the best experiences to customers.

This partnership will meet the bank’s goal of enhancing customer experience and increasing conversion rates for banking products and services. VPBank can deploy campaigns targeting specific customer groups in real time, improving interactions, strengthening relationships and increasing customer retention rates while optimizing costs.

Mr. Varun Krishna, Head of Digital Marketing (Private Banking) of VPBank (far right) and Ms. Mai Vo, Director of CleverTap Vietnam (second from right).

With the support of CleverTap's AI/ML-powered Clever.AI toolkit, VPBank will be able to fully personalize interactions through multiple automation processes and customer journeys. This will result in a smooth, omnichannel sign-up and service experience, from opening an account to making the first transaction. With CleverTap's customer insights, VPBank can identify high-potential users and provide relevant offers, maximizing customer lifetime value.

Mr. Varun Krishna, Head of Digital Marketing, Retail Banking Division of VPBank said: "In the context of an increasingly competitive banking industry, providing personalized and meaningful customer experiences is of utmost importance. Partnering with CleverTap will allow us to apply advanced AI analytics tools, helping us interact more effectively with customers and tailor services to their individual needs. This will not only enhance customer engagement but also drive sustainable growth and loyalty. We are committed to setting new standards in customer interactions, making VPBank the most trusted and preferred bank in Vietnam."

Ms. Mai Vo, Director of CleverTap Vietnam, said: "Vietnam's banking industry is entering a new era of growth. As an innovative and customer-centric bank, VPBank has pioneered setting new standards in the industry. Thanks to CleverTap's advanced omnichannel platform, personalizing and enhancing customer interactions has become easier than ever. This partnership not only demonstrates CleverTap's ability to drive customer conversion and retention, but also affirms VPBank's leadership role in bringing Vietnam's banking industry into a new era."

Lan Anh

Source: https://doanhnghiepvn.vn/kinh-te/tai-chinh-ngan-hang/ngan-hang-day-manh-ung-dung-ai-nang-cao-trai-nghiem-khach-hang/20241018061315029