DNVN - On October 17, VPBank announced its cooperation with CleverTap, a comprehensive customer engagement platform, to provide personalized services and the best customer experiences.
This partnership will meet the bank’s goal of enhancing customer experience and increasing conversion rates for banking products and services. VPBank can deploy campaigns targeting specific customer groups in real time, improving engagement, strengthening relationships and increasing customer retention rates while optimizing costs.
With the support of CleverTap’s AI/ML-integrated Clever.AI toolkit, VPBank will be able to fully personalize interactions through multiple automations and customer journeys. This will result in a smooth, omnichannel sign-up and service experience, from opening an account to making the first transaction. With CleverTap’s customer insights, VPBank can identify high-potential users and provide relevant offers, maximizing customer lifetime value.
“In an increasingly competitive banking industry, providing personalized and meaningful customer experiences is paramount,” said Varun Krishna, Head of Digital Marketing, Retail Banking Division, VPBank. “Partnering with CleverTap will enable us to leverage advanced AI analytics to engage more effectively with our customers and tailor our services to their unique needs. This will not only enhance customer engagement but also drive sustainable growth and loyalty. We are committed to setting new standards in customer engagement, making VPBank the most trusted and preferred bank in Vietnam.”
Ms. Mai Vo, Director of CleverTap Vietnam, said: "Vietnam's banking industry is entering a new era of growth. As an innovative and customer-centric bank, VPBank has pioneered setting new standards in the industry. Thanks to CleverTap's advanced omnichannel platform, personalizing and enhancing customer interactions has become easier than ever. This partnership not only demonstrates CleverTap's ability to drive customer conversion and retention, but also affirms VPBank's leadership role in bringing Vietnam's banking industry into a new era."
Lan Anh
Source: https://doanhnghiepvn.vn/kinh-te/tai-chinh-ngan-hang/ngan-hang-day-manh-ung-dung-ai-nang-cao-trai-nghiem-khach-hang/20241018061315029
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