Netflix is considering launching a completely free, ad-supported service in some markets in Europe and Asia, Bloomberg reported, in a move aimed at expanding its customer base and boosting revenue, especially in regions where there is significant potential for new user growth.
Netflix considers offering free movie package
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This is not the first time Netflix has experimented with an ad-supported free model. Previously, in 2021, the company tested a similar service package in Kenya, but stopped in October 2023.
Netflix now offers a $6.99/month "Standard with Ads" plan that offers Full HD resolution and allows viewing on two devices at once, an ideal option for small families or individual users. This plan comes after Netflix removed its cheapest ad-free plan in July 2023, causing controversy among users.
The rollout of an ad-supported free plan is seen as a strategic move by Netflix to attract new users, especially those who cannot afford paid subscriptions. However, questions remain about whether the model will be successful and whether ads will affect users' viewing experience.
Netflix is also testing a number of other changes, including a new homepage interface, aimed at improving the user experience and increasing content discovery on the platform.
Source: https://thanhnien.vn/netflix-sap-co-goi-xem-phim-mien-phi-185240625085036048.htm
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