'Vietnamese Beauty' season 3 spreads sustainable tourism associated with cultural preservation

The program "Vietnamese Beauty" produced by TikTok Vietnam has made its mark through the first two seasons, bringing new perspectives to viewers through introducing beautiful images of the country, including Vietnamese cuisine, landscapes and culture.

“Touching Heritage” in the Age of Technology.

With the theme “Touching Heritage”, the program “Vietnamese Beauty” season 3 is organized by the Vietnam Cultural Heritage Conservation Support Fund in collaboration with TikTok LIVE, aiming to promote culture, heritage and promote sustainable tourism through livestream (live broadcast). Ancient capitals such as Hanoi, Phu Tho, Ninh Binh, Thanh Hoa and Hue will appear realistically and vividly through the creative lens of content creators.

Journalist Kap Thanh Long (Ho Chi Minh City Tourism Magazine) shared at the event. (Photo: PV/Vietnam+)

Not only stopping at the form of large-scale livestream, "Vietnamese Beauty" season 3 also opens up a series of practical experiences combined with technology to help viewers "touch the heritage" in the true sense - authentic, close and modern.

Ms. Nguyen Thi Thu Huong, Deputy Director of the Vietnam Cultural Heritage Conservation Support Fund, shared at the press conference on the afternoon of April 17: "Science and technology is a specialized field with high knowledge content, while heritage is something that needs to be preserved and has an unchanging value in history. These are two fields with great mutual support. In the present era, with science and technology, we have more tools to make values that are sometimes dormant, have new vitality, new ways of discovery and new ways of learning. Therefore, we can take full advantage of technology, the advantages of AI (Artificial intelligence), of all modern tools to be able to bring all traditional and cultural values closer to young people, bring Vietnam to the world and bring the world to Vietnam."

Participation of prominent content creators

This year’s program is accompanied by prominent content creators such as Manh Tien Khoi, Dung Hoang Pham, Ly The Huong, Minh Thang, K-ICM… Through this, the program emphasizes the role of the young generation in preserving and spreading national culture. Instead of just being beneficiaries, they become storytellers, bringing the image of Vietnamese culture to the community through the language and tools of the digital age.

Content creator Manh Tien Khoi speaks at the press conference. (Photo: PV/Vietnam+)

Digital content creator Manh Tien Khoi said: Nowadays, people are increasingly paying attention to heritage and cultural factors, such as the MV Bac Bling by singer Hoa Minzy. From there, I also feel more excited in the process of exploring historical lands and scenic spots of Vietnam, in order to spread more widely to those who are following me. Khoi had the opportunity to travel to all 63 provinces and cities in the country before becoming an influencer. But this year, with the program "Vietnamese Beauty" season 3, I want to return to those historical lands, to convey to you the beauty of my homeland Vietnam - a diverse and unique culture. I also hope to spread that image to international friends - so that the world knows that Vietnam is truly wonderful.

Spreading sustainable tourism associated with cultural preservation

Within the framework of the program, cultural experts, photographers, researchers, etc. discussed ways to preserve and promote heritage values in sustainable tourism development. The big questions were raised: How to turn little-known heritage into attractive destinations? How to make online content and social networks not only entertaining, but also a means of cultural education?

Traditional culture is accessed through modern technology. (Photo: PV/Vietnam+)

“Vietnamese Beauty” does not only stop at awareness, but also aims at building a community that loves culture, forming the habit of preserving heritage and developing tourism based on indigenous culture.

Director Nguyen Vinh Thang shared: With “Vietnamese Beauty” season 3, the challenge for the program production team is the heritage factor, it is a field that requires you to have a large amount of knowledge about the history of the dynasties, and how to convey that knowledge in the most understandable and accessible way. Through that, I hope you understand more about history, about national heritage, from there have awareness about protecting and preserving the traditional culture of the homeland.

With the combination of modern technology, creative expression and love for heritage, the program promises to open up new, authentic and profound perspectives on Vietnamese identity. “Vietnamese Beauty” season 3 is not just a livestream event – but a journey of emotional connection, helping each person find their own way to ‘touch’ their own heritage./.