Enhancing national brand value

The Vietnam National Brand Week 2025 event not only recognizes the contributions of enterprises in improving product quality but also contributes to affirming the value of Vietnamese brands in the domestic and international markets. This is an opportunity for enterprises to enhance their reputation, expand their markets and increase their influence in the context of global competition. With the theme "Breakthrough from innovation and creativity", the Vietnam National Brand Week 2025 emphasizes the role of innovation in business development strategies. Continuously improving technology, improving product quality and applying creative business models help enterprises increase their competitiveness, meeting the increasing demands of consumers and the international market.

In a series of activities in response to the week, Minister of Industry and Trade Nguyen Hong Dien - Chairman of the Vietnam National Brand Council, sent a congratulatory letter on Vietnam Brand Day (April 20) to the Vietnamese business community. He affirmed that in 2024, our country's economy will continue to face many difficulties and challenges due to complex and unpredictable fluctuations in the world, natural disasters, storms and floods. However, under the synchronous and drastic leadership of the Party and State leaders, along with the timely support of ministries, branches, localities and especially the spirit of innovation, creativity and perseverance in overcoming difficulties of the business community, Vietnam's "economic train" has impressively reached its destination. Outstanding and comprehensive achievements in most fields continue to be a bright spot in Vietnam's growth in the region and the world.

Vinasoy soy milk products of Quang Ngai Sugar Joint Stock Company have been recognized as National Brands for many consecutive years. Photo: TN

Localities across the country have implemented many practical and exciting activities in response to the "Vietnam National Brand Week 2025". In Quang Ngai, implementing the direction of the Provincial People's Committee, agencies, units, traders and organizations have implemented extensive propaganda and promotion activities for Vietnam Brand Day, to honor and promote brands and products. At the same time, arouse the efforts of sectors, levels and enthusiasm of the business community in the process of building brands. Encourage and motivate traders to actively raise awareness of the role and importance of brands, focus on improving product quality, building and developing sustainable brands. In particular, organize activities combining brand promotion with tourism stimulus activities throughout the province, especially; the most impressive are the festivals on Ly Son Island and Quang Ngai City, attracting a large number of people and tourists to participate.

According to Director of the Department of Industry and Trade Vo Van Ran, the value of national brands is increasing, affirming the sustainable development, flexible adaptability and outstanding competitiveness of Vietnamese enterprises. Therefore, Quang Ngai enterprises have paid more attention to building and protecting brands. Many products with national brands of Quang Ngai enterprises have been built, protected and strongly developed, with competitiveness in the regional and world markets. Such as products of Quang Ngai Sugar Joint Stock Company, Binh Son Refining and Petrochemical Joint Stock Company, Hoa Phat Dung Quat Steel Joint Stock Company...

“The business community needs to focus on building and developing business brands and product brands, associated with national brands, and strengthening connections and cooperation, improving competitiveness, and raising the position of businesses in the international market. The Quang Ngai industry and trade sector will continue to accompany and support the business community in developing brands, expanding markets, boosting exports and improving their position in the global value chain,” emphasized Director of the Department of Industry and Trade Vo Van Ran.

THANH NHI

 

Source: https://baoquangngai.vn/kinh-te/202504/nang-tam-gia-tri-thuong-hieu-quoc-gia-e641903/