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It's been 16 years since the first iPhone was born as a smartphone revolution and by now, the iPhone 15 may have become boring for iPhone users.
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| iPhone "for generations" |
The iPhone was once a “lighthouse” that illuminated the entire mobile technology industry. Since then, each generation of iPhone has been closely scrutinized by the technology world, and any leaked information is considered valuable, leading to countless analyses and predictions.
The technological “evolution” of the iPhone ranges from using a full touch screen, integrating 3G, multimedia entertainment to the “iconic” design change with a sturdy square frame and luxurious glass on the 4th generation, then continuing to delight the technology world with a large screen experience and compact design on the 6th generation.
The most memorable is the iPhone X generation that improved all the technology and valuable experience with FaceID, the camera performance can be considered the mark of change of this company. But then, the iPhone 11, 12, 13 generations had almost no breakthrough in form and were too "predictable", causing boredom for many users who love novelty.
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With the 14th generation, although Dynamic Island was used as a “hero” feature by the company to promote, some opinions said that this feature was not a truly good invention of the Apple product development team, but was just a way to “make up for” the constant creativity of other companies.
Dynamic Island takes up a lot of screen space compared to the world's "infinity" screen trend, unintentionally creating many controversial opinions and divisions among users and fans. Even information about fast charging technology of Chinese smartphone companies has received more sympathy from users.
And then came the iPhone 15 generation, users had to "scrutinize" to find something new, but if they wanted to see something new right away, it would take a long time. Although Apple has always shown its determination in developing quality products and services, ignoring users' expectations, being afraid to change the appearance, lacking features... are the company's difficult-to-understand "mysteries". For example, when other companies started to focus on changing the smartphone experience, under-screen cameras, like Samsung is doing with the Galaxy Z Series, the iPhone has been "stuck" with the bar-shaped design for decades.
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On the contrary, daring to break through and create a different smartphone experience through Flex Mode, Samsung has created a position in the hearts of young people who love technology. Through 5 generations, the Galaxy Z Flip5 and Galaxy Z Fold5 have been receiving customer feedback, continuously improving the folding experience, machine performance and attractive design to become a new fashion and technology icon for young people.
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Samsung, like other brands, has worked hard to build a cultural identity for its products, and the Galaxy Z Series is becoming increasingly attractive to young people. The device's personalization mode and unique collections, accessories with pop culture colors allow users to express their personal style as well as shape their personality in the crowd better. In this regard, it can be seen that Samsung is dominating the playing field, with many impressive products.
Looking at the release of the iPhone 15, it is clear that Apple has been too “conservative”, only focusing on a safe product strategy, lacking boldness in form, not to mention satisfying other needs of users. In other words, with each product line released, Apple upgrades in a drip-drip manner, so when will the iPhone truly innovate and make a breakthrough?
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