With only incremental upgrades, the iPhone is still a long way from being a breakthrough!

SGGPO 14/09/2023 13:40

It's been 16 years since the first iPhone was released, revolutionizing smartphones, and now, the iPhone 15 may have become boring for iPhone users.

iPhones have been around for generations.

The iPhone used to be like a "beacon" illuminating the entire mobile technology industry. Since then, each generation of iPhone released has been scrutinized very closely by the tech world, and any leaked information is invaluable, leading to countless analyses and predictions.

The technological "evolution" of the iPhone has varied, from the use of a full-touch screen, 3G integration, and multimedia entertainment to the iconic design changes with a sturdy, square frame and luxurious glass on the 4th generation, and then continuing to delight the tech world with the large screen experience and compact design on the 6th generation.

Most memorable was the iPhone X generation, which completely revolutionized technology and offered a valuable experience with FaceID, and its camera performance can be considered a turning point for the company. However, the subsequent iPhone generations (11, 12, and 13) showed almost no breakthroughs in design and were too "predictable," causing boredom for many users who craved novelty.

With the 14th generation, although Dynamic Island was touted as Apple's "hero" feature for promotion, some argue that this feature wasn't a truly innovative creation by the Apple development team, but rather just a way to "save face" in the face of the continuous innovation of other companies.

Dynamic Island occupies significantly more screen space compared to the global trend of "infinity" screens, inadvertently creating much debate and division among users and fans. In fact, information about fast charging technology from Chinese smartphone manufacturers has received more user approval.

And then, with the iPhone 15 generation, users had to scrutinize the device carefully to find something new; it was a long way off before they could see anything truly innovative. While Apple consistently demonstrates its commitment to developing quality products and services, its disregard for user expectations, reluctance to change the design, and lack of new features are perplexing aspects of the company's behavior. For example, while other manufacturers are focusing on changing the smartphone user experience, such as under-display cameras like Samsung is doing with the Galaxy Z Series, the iPhone remains stuck with its decades-old bar design.

Conversely, by daring to innovate and create a different smartphone experience through Flex Mode, Samsung has established itself in the hearts of tech-savvy young people. Over five generations, the Galaxy Z Flip5 and Galaxy Z Fold5 have incorporated customer feedback, continuously improving the folding experience, performance, and attractive design to become icons of fashion and technology for young people.

Samsung, like other brands, has invested heavily in building a cultural identity for its products, and the Galaxy Z Series is becoming increasingly attractive to young people. The device's personalization options and unique collections of accessories, reflecting popular culture, allow users to express their individuality and better define their personality within a crowd. In this respect, Samsung is clearly dominating the market, with many impressive products.

Looking at the iPhone 15, it's clear that Apple has been too "conservative," focusing solely on a safe product strategy, lacking boldness in design, not to mention satisfying other user needs. In other words, with each new product line, Apple upgrades it in a piecemeal fashion. So when will the iPhone truly innovate and break through?

Comment (0)