Food safety is not only an issue related to health but also directly affects the quality of life and sustainable development of society.
Innovation in food safety communication: Raising awareness, changing behavior
Food safety is not only an issue related to health but also directly affects the quality of life and sustainable development of society.
However, food poisoning and food safety violations are still common, causing serious consequences for consumers.
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| Food safety is not only an issue related to health but also directly affects the quality of life and sustainable development of society. |
Therefore, diversifying forms of food safety propaganda is necessary to raise awareness and change community behavior, helping to protect health and create a safe consumption environment.
Food safety advocacy plays an important role in raising public awareness about safe food choices, proper food handling and the risks of consuming dirty, poor quality food.
However, in the current context, the development of information and communication technology has created a complex environment where information on food safety can easily be mixed or misunderstood.
Therefore, a rich and effective form of propaganda will help increase access to correct information and change the community's consumer behavior.
One of the most common forms of propaganda is the use of mass media such as television, radio, newspapers and specialized magazines.
Food safety programs can be broadcast periodically, articles and columns on food safety can be published in newspapers and electronic information pages.
Propaganda through these media channels can reach a large number of people, from urban to rural areas, especially those who have the habit of watching news and entertainment programs and reading newspapers.
With the strong development of information technology, social networks such as Facebook, Instagram, TikTok, YouTube have become powerful tools in promoting food safety.
Short videos, livestreams, blog posts, and specialized websites can help people access information quickly, easily, and intuitively.
Providing food safety recommendations through these platforms helps messages reach the right audience and creates opportunities for people to participate in discussions and share practical experiences.
Training courses, workshops or community events on food safety are also an effective way to raise awareness and share knowledge directly with the people.
These activities can be held in schools, offices, residential areas, markets, supermarkets, and medical facilities.
Experts will impart knowledge on food-related issues, how to identify dirty food, how to process and preserve food safely. Through competitions, games, and interactive activities, participants can learn in an interesting and easy-to-understand way.
Community-based advocacy is a popular and effective way to promote food safety. Celebrities and influential people in the community (such as doctors, nutritionists, chefs, or successful businessmen) can act as "ambassadors" for food safety advocacy campaigns.
Sharing real-life stories, providing guidance on safe food use, and positively impacting the community will make the message more receptive and motivate people to change their consumption behavior.
Propaganda campaigns can be carried out through educational videos, vivid and easy-to-understand infographics broadcast on online platforms and media.
Short, accessible and easy-to-understand videos on issues such as how to identify contaminated food, how to check product labels or how to preserve food will help people quickly absorb knowledge. Visual images from infographics also help audiences remember information for a long time and easily apply it in practice.
Food quality monitoring programs in areas such as markets, supermarkets, stores, and food processing facilities are a direct and highly educational way of communication.
Local authorities, food and health authorities can coordinate to organize regular inspections and publicly announce the results of food quality inspections. This not only helps people to be aware of food safety issues but also creates a transparent and clean business environment.
Diversifying forms of propaganda helps reach many different audiences, from the elderly, children, women, to groups of ordinary workers, businessmen... Each audience can receive information that suits their way and needs.
When people have access to complete and accurate information about food safety through various forms, they will form the habit of choosing safe food and staying away from dirty food of unknown origin.
Social media outreach, community events, and monitoring programs help people actively participate in health protection, share information, and take concrete actions.
Food safety information is conveyed through various channels, the community will have a more comprehensive view of the importance of protecting health through choosing safe food.
To effectively address food safety issues, diversifying forms of communication plays a very important role.
Each form of propaganda will bring its own benefits, helping the community to have a correct awareness of this issue and change consumer habits.
Only when people clearly understand and apply food safety principles in their daily lives can we build a healthy living environment and protect the health of the entire community.
Previously, also regarding food safety propaganda, the Hanoi People's Committee issued plan No. 71/KH-UBND on food safety propaganda in 2024.
Accordingly, the City directs agencies and units to focus on disseminating the Party's guidelines and policies, the State's policies and laws on food safety; disseminating knowledge and skills on proper food safety practices to managers, producers, processors, food traders and consumers in the City to limit food poisoning and infectious diseases;
Propaganda to raise consumer awareness, do not buy food of unknown origin and not guaranteed quality and food hygiene and safety.
Source: https://baodautu.vn/doi-moi-tuyen-truyen-an-toan-thuc-pham-nang-cao-nhan-thuc-thay-doi-hanh-vi-d231784.html
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