Enhancing the commercial marketing capacity of enterprises in economic integration

Deputy Director of the Center for Business Research and Enterprise Support (BSA) Vu Kim Anh spoke at the training session.

Delegates attending the training

Deputy Director of the Department of Industry and Trade Huynh Ngoc Ho spoke at the training session.

Delegates take souvenir photos at the training session

Deputy Director of the Department of Industry and Trade Huynh Ngoc Ho, Permanent Vice President of the An Giang Provincial Business Association Nguyen Thi Kim Chi; Deputy Director of the Center for Business Research and Enterprise Support (BSA) Vu Kim Anh; and over 100 delegates attended.

On April 23 and 24, delegates listened to two topics: Trade marketing, building product catalogs for industries in sales channels, pricing methods and price management in sales channels, Trade marketing and AI application in Trade marketing; support program for local specialty businesses/indigenous resource products to do business on e-commerce platforms. Thereby, analyzing the product distribution activities of businesses, sharing knowledge about distribution systems, brand development tools on distribution channels and techniques for building strategic promotion programs; applying AI in Trade marketing.

Deputy Director of the Department of Industry and Trade Huynh Ngoc Ho shared: “Vietnam, as an active member of many new-generation free trade agreements such as CPTPP, EVFTA, RCEP..., is facing both great opportunities and challenges in expanding the market, enhancing the value of the supply chain and affirming the position of Vietnamese brands. In that context, trade activities are not only about bringing products to the market, businesses must have effective, flexible and appropriate promotion and marketing strategies for each market and each customer segment. In which, Trade marketing plays a key role in connecting brands, distributors and consumers”.

Through the training course, businesses, trade promotion units and management agencies will master the knowledge, practical skills and necessary tools to implement effective and professional trade marketing activities, improve competitiveness and expand the international market for Vietnamese goods.

HANH CHAU

Source: https://baoangiang.com.vn/nang-cao-nang-luc-tiep-thi-thuong-mai-cua-doanh-nghiep-trong-hoi-nhap-kinh-te-a419437.html