Uyen Khang Black Termite Mushroom: Affirming the brand through e-commerce platform

With the goal of bringing Uyen Khang Black Termite Mushroom further, in parallel with investing in factory expansion, investing in technology according to 4.0 technology.

Starting a business with a "difficult" mushroom

Currently, black termite mushrooms are grown in many facilities across the country because of their high nutritional value and at the same time bring a large source of income to producers. Accordingly, this type of mushroom has white flesh inside, sweet taste, is richer in fiber than many vegetables and seeds, and has many health benefits, so it has a quite high price. It is known that black termite mushrooms are currently worth about 300,000 VND/kg, 3-5 times higher than other types of mushrooms.

In particular, Uyen Khang Black Termite Mushroom is produced by Uyen Khang termite mushroom farming and production facility in Hoi An, Quang Nam, which has affirmed its quality and reputation in the market for many years.

“ This is a “difficult” type of mushroom, so the care, embryo and exploitation processes must meet standards. We aim for safe products for customers, consumed in clean agricultural supermarkets, so the processes must be guaranteed, the mushrooms are produced completely organically, ” Ms. Pham Minh Thuy (owner of Uyen Khang termite mushroom cultivation and production facility) affirmed.

Ganoderma mushrooms just sprouted. Photo: Chieu Ngo

Accordingly, the production process of Uyen Khang Black Termite Mushroom is applied scientifically and completely closed - Including the stage of selecting the breed to harvesting to ensure consistent product quality. Therefore, with the use of rare, carefully selected black termite mushroom breeds, Uyen Khang Black Termite Mushroom has brought high productivity and abundant nutritional content.

Specifically, each batch, Ms. Thuy and her husband grow about 5,000 embryos on 100m2 of factory. After being imported to the farm, the embryos are placed on the growing shelves, the temperature in the house is set at about 24-28 degrees Celsius, humidity is about 86-92%. After 7-10 days, she opens the lid and covers the mushroom bag with a thickness of 3-5cm, stimulating humidity for about 20 days before the mushrooms will appear. Of course, the sand used to cover the embryos must also be carefully selected. This must be sand that meets standards. After being imported, the sand will be sifted through a cleaning membrane, then dried in the sun, then disinfected, sterilized and finally washed with clean water many times until the water is clear.

According to Ms. Thuy, the organic black termite mushroom growing cycle lasts 3-4 months, but requires very strict techniques from the mushroom spawn processing stage to the cultivation stage, ensuring complete cleanliness.

Mushrooms about 2-12 cm long are ready to be harvested. Under good spawn conditions and the growing and care process is not infected with diseases, on average, Ms. Thuy's family can harvest over 10 kg of raw mushrooms per day and continue until the mushrooms are gone.

Previously, at the end of 2019, after realizing the increasing demand for black termite mushrooms, Ms. Minh Thuy decided to pack up and go to Ho Chi Minh City to learn how to grow black termite mushrooms.

In the first year of trial planting, with a total cost of about 250 million VND, Thuy and her husband built about 100 square meters of a closed-loop organic black termite mushroom growing factory. Next, Thuy continued to buy 8,000 more mushroom spawns. However, the outbreak of the Covid-19 epidemic caused the first batches of mushrooms at the facility to fall into a state of stagnation.

By the end of 2020, Ms. Thuy and her husband decided to continue production and search for quality embryo sources from Ho Chi Minh City to cultivate until now.

Get on the "floor" to reach further

To find a stable outlet for black termite mushrooms, at first Ms. Thuy offered her products at wholesale markets in Hoi An City, and sold them through social networking sites... After that, the market for Uyen Khang Black Termite Mushrooms was increasingly expanded to Hoi An, Tam Ky, Da Nang , Ho Chi Minh City...

At the end of 2021, Uyen Khang Black Termite Mushroom was certified as a 3-star OCOP product by the People's Committee of Quang Nam province. By 2024, along with a number of other brands, Uyen Khang Black Termite Mushroom continued to be recognized as meeting the 3-star OCOP standard. According to the assessment, the product can be processed into many different dishes for family meals thanks to its high nutritional content such as stir-fried mushrooms, mushroom hotpot, grilled mushrooms, mushroom and bone soup.

With the goal of bringing Uyen Khang Black Termite Mushroom further, along with investing in factory expansion, investing in black termite mushroom growing techniques using 4.0 technology and self-producing mushroom spawn on site, Ms. Thuy's family decided to bring the product to domestic and foreign e-commerce platforms.

This is considered the right decision when at the present time, e-commerce is booming strongly. And one of the online sales channels chosen by Uyen Khang termite mushroom farming and production facility is San Viet (sanviet.vn).

Previously, to promote digital transformation in trade promotion activities, the Department of Industry and Trade of Quang Nam province coordinated with the Department of E-commerce and Digital Economy - Ministry of Industry and Trade to build the Quang Nam E-commerce platform (www.quangnam.sanviet.vn) with dozens of enterprises, cooperatives and hundreds of products selected and put on the platform. The Quang Nam E-commerce platform is integrated into the Unified E-commerce Platform (Sanviet.vn) built and managed by the Department of E-commerce and Digital Economy - Ministry of Industry and Trade.

A representative of the Center for E-commerce Development (Department of E-commerce and Digital Economy) said: “The unified e-commerce platform is a model of a centralized supply chain from central to local levels and is also a place to share and exchange goods between localities nationwide. In addition, the unified e-commerce platform also provides marketing tools and online sales promotion, helping businesses to only need to access one domain name to be able to perform almost all operations on the same platform.

Thereby helping businesses and individuals develop e-commerce, while creating focus and attracting a large number of product suppliers and customers."

Accordingly, the Quang Nam e-commerce platform was built to connect buyers and sellers in the province, creating a safe, convenient and effective online shopping environment. This is one of the important sales channels for businesses, production facilities and business households in the province.

Regarding the goal, the Quang Nam e-commerce platform focuses on introducing and promoting the province's typical products, helping consumers easily access famous and quality local products. Competitive prices are another advantage of the platform, as buyers can compare prices of the same product from many different suppliers, thereby choosing the product that suits their needs and financial capabilities.

Quang Nam e-commerce platform is a reputable and quality online shopping channel, bringing many practical benefits to Quang Nam consumers. With the efforts of authorities at all levels and the active participation of businesses and business households, the platform promises to contribute to promoting the socio-economic development of Quang Nam province, creating a strong and sustainable e-commerce platform.

Currently, the Department of Industry and Trade of Quang Nam province has implemented many support policies for businesses and business households participating in sales on e-commerce platforms. These policies include support for training and coaching on e-commerce, support for product promotion, connection with payment and shipping service providers, as well as support for participation in e-commerce fairs and exhibitions.

Specifically, in April 2024, Hoi An City People's Committee coordinated with the Quang Nam Province Creative Startup Steering Committee to organize a training course on developing creative startup projects and media and commercial arts. " I found this training course very useful because it helped me identify limitations as well as gain more knowledge and good solutions to bring products to customers better " - Ms. Thuy shared.

Also this year, Hoi An City continues to actively support entities in promoting OCOP product trade. In June 2024, Hoi An City organized the "2nd Green Consumption - Startup Fair" at Kim Bong Craft Village Center (Cam Kim Commune) with many OCOP products displayed and introduced.

Source: https://congthuong.vn/nam-moi-den-uyen-khang-khang-dinh-thuong-hieu-nho-san-thuong-mai-dien-tu-365909.html